Skilljar Blog

Meet Heidi Grey, Business Development at Skilljar

Posted by Sandi Lin on Feb 25, 2016 3:29:14 PM

We're excited to introduce Heidi Grey, our new Business Development lead at Skilljar! Heidi is responsible for sharing the Skilljar story with prospective clients and helping them navigate their LMS search. As described below, Heidi has a unique story - she was actually a Skilljar trainee at her previous company, TUNE. As a result, she was able to personally experience the benefits of sharing Skilljar-powered training with her customers (check out TUNE's site at academy.tune.com).

Originally from the Seattle area, Heidi has an amazing positive spirit, a customer-first personality, and an in-depth understanding of technical subjects. In addition to working in technology sales, Heidi started her career in retail sales, so is very experienced with customer care. As a former collegiate soccer player, Heidi is also very collaborative, competitive, and an incredible team player.

We are thrilled to have Heidi aboard. She is truly raising the bar for our team. Welcome Heidi!

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Topics: Meet Skilljar

New Feature: Course Catalog Search

Posted by Molly Barber on Feb 23, 2016 5:57:27 PM

You can now enable search on your Skilljar training course catalog so your students can find the courses they want to take quickly and easily!

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Topics: New Features, Course Catalog

How to use Training for Customer Onboarding

Posted by Sandi Lin on Feb 23, 2016 5:00:00 AM

In the previous 2 blog posts, we introduced customer lifecycle training and how it can be applied during the marketing (or lead generation) phaseNow we turn our attention to the post-sales phase, starting with onboarding.

After a lead has converted to a customer, the next step in the customer lifecycle is onboarding. By leveraging your training program at this point in the lifecycle, you can create a smooth onboarding experience for your customer's initial success.

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Topics: Training, Customer Success

Meet Danie Zaika, Director of Marketing at Skilljar

Posted by Sandi Lin on Feb 18, 2016 4:08:42 PM

We're very excited to introduce Danie Zaika, our new Director of Marketing at Skilljar! Danie will be leading our marketing and growth initiatives to help share the Skilljar story. We were incredibly impressed by Danie - she is the rare "full-stack marketer" who can do everything from paid search engine advertising to brand development, as well as work closely with sales teams to create opportunities. Furthermore, she has experience at several B2B startups and knows how to get scrappy! In her first two weeks, she's already developed new business for us at a conference, implemented lead scoring, designed new graphics, redone our content landing pages, and launched the Skilljar Instagram account (follow us at @skilljar for a glimpse of Seattle startup life).

Danie is originally from Philadelphia and has spent the last four years working with various SaaS companies in San Francisco and Seattle, in roles ranging from PR and content marketing to demand generation and sales enablement. Most recently she was at Simply Measured where she managed paid media strategy for their brand and agency lines of business.

Danie is married to Daniil (pronounced like “Daniel” – yes they basically have the same name) and they have the cutest rescue mutt named Jack (more on him later).

Welcome Danie!

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Topics: Meet Skilljar

Skilljar for Salesforce Launches on the Salesforce AppExchange

Posted by Sandi Lin on Feb 17, 2016 10:51:54 AM

Today, we announced the general availability of our Salesforce integration on the Salesforce AppExchange. This enables our joint customers to easily view training and certification data, build consolidated reporting dashboards, and trigger smooth training workflows -- all directly from within Salesforce. With this integration, customers are able to seamlessly access onboarding, training, and learning plans in Skilljar's learning management system (LMS), create a complete view of their Salesforce customer relationships, and further accelerate customer success.

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Topics: Integrations

How to use Training for Customer Marketing

Posted by Sandi Lin on Feb 16, 2016 5:00:00 AM

In our previous blog post, we introduced the concept of customer lifecycle training. Customer lifecycle training is a useful strategy that you can employ to raise initial awareness with prospects, onboard converted customers, and increase ongoing customer renewals.

In this article, we discuss the first phase of the customer lifecycle - marketing (or "lead generation"). By offering training as marketing, you can inform potential customers about what your company has to offer, and how they can benefit from your products and services.

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Topics: Training, Marketing

New eBook - The Guide to Customer Lifecycle Training

Posted by Sandi Lin on Feb 9, 2016 5:00:00 AM

At Skilljar, we are seeing innovative companies apply customer training principles across the entire customer lifecycle, not just during the implementation phase. Companies that offer training from pre-sales, through ongoing success, are able to help customers gain the most value from their products and services. This leads to the virtuous cycle of increased product usage, higher customer satisfaction, and lower churn.

We've collected best practices into our new eBook - The Guide to Customer Lifecycle Training. What is the customer lifecycle? It is the process that a customer goes through as they consider, purchase, and deepen their use of your product or service.

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Topics: Training, Customer Success

Skilljar Joins Microsoft Azure Marketplace with Active Directory Integration

Posted by Sandi Lin on Feb 4, 2016 8:43:07 AM

Today, we announced our partnership with Microsoft Azure Marketplace. This integration enables Active Directory users to seamlessly access onboarding, training, and learning plans in Skilljar's learning management system.

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Topics: Integrations

How to Improve Your Customer Onboarding ROI

Posted by Sandi Lin on Feb 2, 2016 5:00:00 AM

On-demand training is an effective way to increase long-term return on investment (ROI) for the resources allocated to customer onboarding and training.

Creating faster, accessible and more effective training leads to improved customer onboarding and long-term success. Salesforce.com, for example, states that "customers who invest in training consistently report >80% higher ROI on their investment. That’s why we offer a wide range of training options, from in-person classes featuring hands-on instruction, to virtual training, self-led courses, private workshops, and more."

These benefits can be tested and quantified by providing on-demand training to only certain groups of customers, and measuring short-term and long-term impacts on customer satisfaction (CSAT), Net Promoter Score (NPS), upsells, renewals, and revenue.

In the short-term, measuring ROI from onboarding could be as simple as assessing revenue and cost. Read on to learn how on-demand training can improve customer onboarding ROI.

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Topics: Training, Customer Success

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