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Linda Schwaber-Cohen

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Should eLearning be Free?

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Aug 30, 2017 5:30:00 AM

It's true that eLearning programs facilitate customer education in a scalable and sustainable way. However, creating high-quality content is still time consuming, and training teams have a lot to consider when deciding whether to charge for these experiences. This post describes a few things to keep in mind if you're not sure whether you should provide free or paid content.

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Topics: Training

How to Motivate Customers to Complete Training

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Jul 12, 2017 5:30:00 AM

Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. 
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Topics: Creating Content

FocusOn Learning - A Conference True to Its Name

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Jun 29, 2017 5:30:00 AM

Mobile, Video, Games - it almost sounds like a list of trends in on-demand training, but to those of us who attended the FocusOn Learning Conference, these were much deeper than surface-level trends. The conference was hosted by the eLearning Guild, and was bursting with enthusiastic training professionals looking to learn new ideas, evolve their strategies and experiment with different content mediums. Attendees ranged from instructional designers to directors and VPs of Learning and Development, with the majority serving internal audiences.

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Topics: Training, Instructional Design, Creating Content

Content Planning Map: A Template for Training Teams

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Jun 14, 2017 5:30:00 AM

Training content too often focuses on features and delivers a disjointed experience that doesn’t result in knowledge retention. Rather than looking at small tasks, we recommend focusing training content on goals that you want your students to achieve.

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Topics: Creating Content

CEdMA Training Leadership Conference Recap

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 31, 2017 5:30:00 AM

Each year, managers and senior leadership in training organizations at technology companies come together to learn from each other and share ideas. They do this thanks to CEdMA, the Computer Education Management Association. I had the pleasure of attending the first day of this year’s CEdMA Training Leadership Conference in Santa Clara, California, where Skilljar was a sponsor.

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Topics: Training, Customer Success

Selling Training: An Overview of Skilljar's Payment & Data Improvements

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 23, 2017 5:30:00 AM


Since Skilljar was founded, we’ve focused our efforts on building the best system for external training and certification. We enable training teams to experiment with their training programs and encourage our customers and partners to use data to evolve their programs to maximize the impact of their efforts.

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Topics: New Features

4 Onboarding Mistakes & How to Avoid Them

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Apr 6, 2017 5:30:00 AM

*This post was originally published on the Amity blog. View the original post here

Let’s say your sales team closes a huge deal. Then one year later, that client decides not to renew. What went wrong?

If you’re not sure, it may be time to reexamine your onboarding process. Customer success teams in businesses with recurring revenue spend a significant portion of their time strategizing ways to get a leg up on churn using reactive approaches, without taking the proper steps to build success from day one. When implemented correctly, onboarding sets your customers up for success and can help your organization increase product adoption, decrease time to value and improve retention.  

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Topics: Training, Customer Success

Key Takeaways from the Learning Solutions Conference and Expo

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Apr 5, 2017 5:30:00 AM

A few weeks ago, I had the opportunity to attend eLearning Guild's Learning Solutions Conference and Expo in Orlando. Session topics ranged from program design and project management to technology, content creation techniques, course development, and data and analytics. There was an equally large variety of professionals at the conference, from Instructional Designers, to Training Managers and Directors, to LMS admins.

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Topics: Training, Instructional Design, Creating Content

Key Takeaways from the ATP Innovations in Testing Conference

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Mar 15, 2017 5:30:00 AM

Last week, over 1000 assessment industry professionals from practice areas such as Certification/Licensure, Clinical, Educational, Industrial/Organizational and Workforce Skills Credentialing descended on Scottsdale, Arizona to attend the Innovations in Testing Conference presented by the Association of Testing Professionals. The conference was packed with professionals who deal with testing and certification in a variety of industries, and I had the opportunity to meet and mingle, as well as learn about the issues facing the industry.

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Topics: Training, Instructional Design, Creating Content

From Cost Center to Profit Center - Packaging Training

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on Jan 5, 2017 5:30:00 AM

Transforming training from a cost center to a profit center doesn’t happen by simply slapping a price tag on the work you’re already doing. It takes strategic planning, collaboration across the company, and time.


Last week, we shared some insight from our conversation with Jesse Finn. We talked about first steps and rallying the organization around your goals. Jesse’s extensive experience meant that we could ask her big questions, and we got big answers in return. In this post, we’ll continue to dive into the advice she provided, and take a deeper look at packaging your training.

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Topics: Training, Advanced Topics

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