*This post was originally published on the Amity blog. View the original post here.
Let’s say your sales team closes a huge deal. Then one year later, that client decides not to renew. What went wrong?
If you’re not sure, it may be time to reexamine your onboarding process. Customer success teams in businesses with recurring revenue spend a significant portion of their time strategizing ways to get a leg up on churn using reactive approaches, without taking the proper steps to build success from day one. When implemented correctly, onboarding sets your customers up for success and can help your organization increase product adoption, decrease time to value and improve retention.