This past October, we released a study about Customer Training Completion Rates, and how completion rates were impacted by the courses’ use of video content, SCORM, and the session times. Last week we discussed how SCORM lessons impact completion rates. Today’s post contains some of our results regarding session times and their connection with completion rates.
If you’ve been working under the assumption that shorter courses are more likely to be completed, you were correct. But when we looked at the data for different session time ranges, we were surprised at what we found. Courses that took an average of 10 -15 minutes to complete had mind blowing completion rates of 97%. High rates were not limited to short courses, however. As illustrated in the table, courses that took anywhere between 5 and 30 minutes to complete boasted completion rates of more than 80%. We saw a tremendous drop off on completion rates once courses passed the 30-minute threshold.
It makes sense that courses with shorter time commitments would yield higher completion rates. But what else could this mean? These numbers lead to even more questions around course length and
structure. Are shorter courses focused more on specific skills or goals, and are customers less interested in longer courses or certifications? While some topics may require longer coursework, would breaking extensive topics up into shorter courses help overall progress? These are great questions to experiment with as you build different types of training courses. This information also reinforces the importance of testing your content to see how much time it will actually take most people to complete.
If you want to learn more, click below to download the entire study!
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