By: Cory Bray
In this guest post, Cory Bray talks about how he sees customer training fitting into the Sales Enablement Ecosystem, a framework that he and Hilmon Sorey outlined in their book, The Sales Enablement Playbook.
Most software companies pride themselves on making products that are easy to use. While most modern technologies incorporate a user experience that’s superior to those of past generations, that doesn't mean anyone can pick up a product with no guidance and be successful.
Customer enablement is a fast-growing function within B2B organizations. In fact, today’s customers expect their vendors to help them achieve business success, not just sell them a product. With the rise of the SaaS business model, customers can switch products much more easily than in the past, and vendors must now continuously earn their subscription renewals and expansions. For this reason, B2B companies must now provide a differentiated and effective customer success experience, or suffer the consequences of poor product adoption and ultimately churn.
It’s onboarding time -- the most critical time in the relationship with your customer! They don’t really know you or your product yet, their hopes are high and it’s important to exceed expectations.
In this edition of our Ask a CSM series, we're chatting with Adam Pifer, Customer Success Manager at Outreach.
In this month's edition of our Training Tips series, we asked Training, Marketing, and Customer Success Managers to answer the question, "How do you keep students engaged in training?"
In this edition of our Ask a CSM series, we're chatting with Erin Phelps, Senior Manager of Customer Success and Retention at Cvent.
Skilljar’s Training Manager, Linda Schwaber-Cohen, had the opportunity to write an article for Training Industry Magazine titled “How to Create Learning Pathways That Scale.” We wanted to take a moment to share some of her insights and easy steps for creating clear paths for success! The article was originally published here.