Skilljar Blog

Creating a Holistic Training Ecosystem

Posted by Erynn Williams on May 25, 2017 5:30:00 AM

 We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. So far we've discussed email marketing and promoting through social and paid channels. In this post, we'll discuss the importance of creating a holistic training experience.

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Topics: Marketing

Promoting Training Through Social or Paid Channels

Posted by Erynn Williams on May 24, 2017 5:30:00 AM

We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. So far we've discussed email marketing. This post is all about using social and paid channels to promote your training.

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Topics: Marketing

Using Email to Drive Course Completions

Posted by Erynn Williams on May 17, 2017 5:30:00 AM

We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. This post is going over the first marketing tactic, email marketing.

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Topics: Marketing

How to Use Email to Market Your Training

Posted by Rachel Martinez on Feb 7, 2017 5:30:00 AM

So, you’ve taken the time to create compelling eLearning content. Why, then, are you still seeing such low course enrollment and completion rates?

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Topics: Training, Marketing

How To Market Your Training

Posted by Erynn Williams on Dec 20, 2016 5:30:00 AM

Just like any other product, training courses require compelling marketing in order to reach their key audience and accomplish their intended purpose. It can be difficult to convince people to take time out of their day to participate in a training course, especially if it isn't mandatory and/or free. Here are our top 3 tips on how to effectively market your online training courses to reach your target audience.

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Topics: Training, Marketing

What Is Customer Marketing?

Posted by Danie Zaika on Aug 2, 2016 5:30:00 AM

In our eBook released last month, we covered the typical roles you'd find on a Customer Success Team and why they're important. In this post, we'll specifically discuss Customer Marketing and the role it plays post-sale.

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Topics: Training, Marketing, Customer Success

How BECU Uses Online Training as Lead Generation

Posted by Sandi Lin on May 12, 2016 5:30:00 AM

Content marketers are entrusted with the responsibility of educating potential and existing customers with valuable resources related to their industry, but the content marketing toolbox hasn’t changed in recent years— eBooks, webinars, blogs, and videos.

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Topics: Training, Marketing

[New eBook] How to Use Online Training for Lead Generation

Posted by Danie Zaika on May 10, 2016 5:30:00 AM

At Skilljar, we're seeing many innovative companies successfully use online training for lead generation. While training and education have historically been reserved for post-purchase customers, more and more marketers are experimenting with using on-demand training as part of their content marketing toolbox to attract new leads.

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Topics: Training, Marketing, Advanced Topics

Who Should Own Customer Marketing?

Posted by Danie Zaika on Apr 13, 2016 6:30:00 AM

In a poll of enterprise contact centers by Deloitte, 82% view the customer experience as a competitive differentiator. But who in the organization is responsible for this customer experience? This topic has been one of much internal debate here at Skilljar, and we often have customers ask us what we recommend as they think through their organizational structure. Training and education is a function that spans all stages of the customer lifecycle, so determining who owns communication to customers is crucial to ensure a seamless customer experience if the responsibility transfers hands internally.

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Topics: Training, Marketing, Customer Success

How to Measure the ROI of Training for Marketing

Posted by Sandi Lin on Apr 12, 2016 5:00:00 AM

In this blog post, we’ll discuss how to measure the ROI of training as used for customer marketing. First, what does “training for customer marketing” mean?

Content marketers are entrusted with the responsibility of educating potential and existing customers with valuable resources related to their industry, but the content marketing toolbox hasn’t changed in recent years—ebooks, webinars, blogs, and videos.

Today’s customers are expecting more interactive experiences and are also looking to get demonstrated value from the time they spend with your company. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity.

So, innovative marketers are experimenting with the next evolution of content marketing – offering on-demand training. This strategy provides your prospects with demonstrated value from the time they spend with your company, even prior to entering a buying cycle.

Increase your brand awareness by offering industry thought leadership that is scalable, convenient, and interactive. You can even offer industry certifications and accredited professional development hours.

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Topics: Training, Metrics, Marketing

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