Each year, managers and senior leadership in training organizations at technology companies come together to learn from each other and share ideas. They do this thanks to CEdMA, the Computer Education Management Association. I had the pleasure of attending the first day of this year’s CEdMA Training Leadership Conference in Santa Clara, California, where Skilljar was a sponsor.
This post was updated on 6/14/17.
If you’ve launched a successful training program, that’s certainly reason to celebrate. But remember, customer training is not designed to be static; there’s always room for more growth.
We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. So far we've discussed email marketing and promoting through social and paid channels. In this post, we'll discuss the importance of creating a holistic training experience.
We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. So far we've discussed email marketing. This post is all about using social and paid channels to promote your training.
Since Skilljar was founded, we’ve focused our efforts on building the best system for external training and certification. We enable training teams to experiment with their training programs and encourage our customers and partners to use data to evolve their programs to maximize the impact of their efforts.
Last week I had the opportunity to attend Gainsight’s Pulse conference. I always love to attend this conference because Gainsight has done a great job of building a community around Customer Success and the topics covered are all dear to me. Customer Success as an industry is relatively young, so you find real passion in the presentations and conversations. It’s a group of customer focused professionals who still get to experiment with their approach and stay on the leading edge of building phenomenal customer experiences based on business outcomes. There is so much great information to share!
Topics: Customer Success
We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. This post is going over the first marketing tactic, email marketing.
In this week's edition of our Training Tips series, we asked Training, Marketing, and Customer Success Managers to answer the question, "What do you think the most effective type of training is and why?"
In this edition of our Ask a CSM series, we're chatting with Lauren Duvauchelle, Customer Success Manager at Simply Measured.
There’s nothing worse than putting a ton of time and effort into developing an external training program, only to launch...and hear crickets chirping. But don’t get too discouraged; more likely than not, this is just a sign that you need to increase awareness of your offerings.
We recently released the eBook "Building a Business Case for Customer Training." So far, we've shared the first two steps to build an effective business case for customer training: outlining your pain points and providing potential cost savings. Today's post will be covering step 3 of building a business case: highlighting revenue generation.
To craft an even more compelling argument for a built-out training program, try framing your business case around revenue generation, as well as cost savings. The following metrics can help:
We are very excited to welcome Brendan Mullan to the Skilljar team as a Sales Development Rep!
Brendan will be in charge of identifying and qualifying new prospect accounts and working alongside the marketing and sales teams to develop opportunities into happy Skilljar clients. He'll be at the front lines of all future customer communication, and he's already made a tremendous contribution to our pipeline.