The Key to Successful Content Marketing (Psst: It's not Great Content)

Posted by Sarah Southerland on January 30, 2014

Online courses are a great tool for content marketing. But how can you be certain that your strategy will be effective? There are multiple details that will have an effect on the outcome of your marketing plan, but one in particular that is the most important.

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How to Use Promo Codes for Marketing

Posted by Sarah Southerland on January 23, 2014

Everyone Loves a Deal

We've compiled a list of 5 ways to successfully use promo codes in your marketing plan. Incorporate promo codes for your products into your marketing strategy. Benefits include acquiring new customers, and retaining your current customer base. The specific advantages of promo codes differ based on the advertising method, type of code, and overall goal.

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How Online Learning Will Empower the Teacher

Posted by Sarah Southerland on January 16, 2014

As the online learning evolution increases, a recent article from VentureBeat observes how the education industry can take a lesson in digital transformation from industries like music and travel, and encourages action with an explanation of the benefits.

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5 Tips to Start Creating Effective Online Lessons

Posted by Sarah Southerland on January 13, 2014

It’s a new year, and you’re thinking about finally creating those online lessons that you’ve wanted to offer. Or you are updating your current catalog of courses. The details can be overwhelming: what camera should I use for the video? Is my infographic clear? How many slides are too many?

Photo by Jason Robb / CC BY

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New Features on Everpath: Storefront and Social Sharing

Posted by Sarah Southerland on January 8, 2014

Announcing two new features at Everpath!

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Topics: Features

New Year’s Resolution: Learn Something New

Posted by Sarah Southerland on January 3, 2014

January is the ultimate time for new beginnings, and with it comes the motivation for self-improvement. Will you begin eating organic, travel more, start a blog? Will you resolve to learn something new in 2014?

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