One of the key benefits of Skilljar's learning management system is our flexibility with course authoring. We can import packaged content in SCORM 1.2 format, and we also support lightweight course authoring by directly uploading videos, PDFs, creating quizzes, and more. In fact, you can combine one or more SCORM packages with other types of content authored on the Skilljar platform, all within the same course.

Training managers and instructional designers who are creating new courses now have the option of using a traditional desktop authoring tool (such as Articulate Storyline or Adobe Captivate), or using Skilljar’s built-in course authoring tools. If you are wondering what the best way to create your content is, this guide can help. Here are the key details to consider when deciding your approach.

In my last post, I discussed microlearning video lessons and why they are an effective and efficient investment for your Customer Education program. With that background established, let’s move into the how of developing and implementing bite-sized content for students to access in their time of need. Particularly for organizations just starting to build their programs, those with small teams, or companies with limited budgets, we at Skilljar often recommend taking a Crawl, Walk, Run Approach to content creation.

Celebrated Harvard Business School professor Theodore Levitt theorized in his book The Marketing Mode Pathways to Corporate Growth, “Last year one million quarter-inch drill bits were sold — not because people wanted quarter-inch drill bits but because they wanted quarter-inch holes.” Nearly 50 years later, Levitt’s words still ring true and are perhaps even more applicable, especially with the surfeit of products vying for the customer's attention and wallet. 

The Learning Management System (LMS) was originally designed for internal use cases with a focus on addressing the compliance needs of Human Resources departments. Failure to host such training often exposed the organization to unacceptable risks for legal, financial, and security breaches. 

While this may be the origin of the corporate LMS, in recent years, companies have shifted their educational focus to external audiences such as customers, partners, affiliates, and franchises. Training focusing on these external audiences is designed to drive product adoption, improve customer health, and reduce support costs. 

Despite this shift in focus, many LMS’s have not evolved to meet the needs of these external audiences. 

Unfazed by current events, movie & TV show song identification, or Wait, Wait, Don’t Tell Me-esque limericks, Team “There’s Always Money in the Banana Stand” came out on top at last night’s event. Succeeding at literal team puzzling, art history, mer-lion geography, perhaps the greatest challenge overcome was the category: The Notorious RBG (Supreme Court Justice Ruth Bader Ginsburg) vs. The Notorious B.I.G. (Rapper Biggie Smalls) - who said it? 

In our recent webinar with classroom learning technology company, Clever, Product Marketing Manager, Natasha Husein, discussed why branding and marketing is an important component of Customer Education. 

This past week, we were honored to have Bernie Griffin, Managing Director at Seattle’s 5th Avenue Theater, join us in the Skilljar offices for our ongoing Chats with Interesting People Series (CHIPS).

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Egnyte, and enterprise-level secure content and collaboration platform.

A partner education and enablement program can help you equip your partners with the resources that they need to effectively market, extend, and service your offering. The partners you train may include Independent Software Vendors (ISVs), Value Added Resellers (VARs), Large Account Resellers (LARs), franchise owners, consultants, and agents, among others.