In the last article in our series on How to Create Great Video Content, we introduced 3 techniques on producing video content:

We are excited to announce two new features on Everpath!

Online courses are a great tool for content marketing. But how can you be certain that your strategy will be effective? There are multiple details that will have an effect on the outcome of your marketing plan, but one in particular that is the most important.

Everyone Loves a Deal

We've compiled a list of 5 ways to successfully use promo codes in your marketing plan. Incorporate promo codes for your products into your marketing strategy. Benefits include acquiring new customers, and retaining your current customer base. The specific advantages of promo codes differ based on the advertising method, type of code, and overall goal.

As the online learning evolution increases, a recent article from VentureBeat observes how the education industry can take a lesson in digital transformation from industries like music and travel, and encourages action with an explanation of the benefits.

It’s a new year, and you’re thinking about finally creating those online lessons that you’ve wanted to offer. Or you are updating your current catalog of courses. The details can be overwhelming: what camera should I use for the video? Is my infographic clear? How many slides are too many?

Photo by Jason Robb / CC BY

Announcing two new features at Everpath!

January is the ultimate time for new beginnings, and with it comes the motivation for self-improvement. Will you begin eating organic, travel more, start a blog? Will you resolve to learn something new in 2014?