Previously in this blog series, we outlined how to increase operational efficiency and grow revenue with lifetime customers. Today, we’ll discuss how to use your LMS to drive adoption and decrease time to value.
Continue reading to learn more:
1. Create custom learning paths to make a personalized learner experience. Remember, there may be different ways your customers interact with and gain value from your product. Create customized learning paths for different user types, and include the ‘why,’ as well as the ‘how,’ so the true value of your product becomes ingrained in how they use it and talk about it to their peers.
2. Create ‘personalized’ nurture campaigns linking to training content. Use marketing automation to send emails with links to certain content that can help students learn what they need when they need it. This allows you to create what feels like personalized onboarding with less manual touch points. As a result, learners will not only engage within your product, but within training, as well.
3. Create Calls to Action in your training courses. Training your customer on how to do something doesn’t give your company a true Return on Investment unless users take action. Encourage learners to navigate from training back into your product (or community site, knowledge center, blog, etc). Using Single Sign On, they can go through a smooth, continuous loop of learning-then-doing. We like to call this the “holistic ecosystem” of customer training. It’s one of the best ways customers can immediately apply the skills they just learned.
4. Integrate a lab or demo environment within your training experience so students can apply skills in a test environment without impacting their real-life production instance of your product. This is incredibly useful for more technical product training.
5. Utilize in-app messages to help learners along while in your product. Rely on training courses to provide a curriculum approach to certain topics, and rely on in-app messages when you need to guide users on where to navigate in your product for the first time. You can even link to training courses or lessons from the in-app pop-up, should they need more comprehensive training.
6. Try different approaches to communicate about training. Utilize A/B testing to see which methods generate higher product adoption. Experiment with self-paced trainings, live classroom trainings, virtual instructor-led webinars, and integrating lab environments. Adjust your marketing content by positioning your value drivers in different ways that link off to related trainings. Try changing the structure of your training to see how your learners like to consume lessons. For instance, do they prefer when it’s knowledge-based (Beginner, Intermediate, Advanced), role-based (Admins, Engineers, HR, CSMs), or feature-based?
7. Link to training courses or lessons within your knowledge center, blogs, help pages, and in your Support team’s responses. This enables students to find and explore your training offerings while consuming the information they need in whichever format works best for them.
8. Incentivize your learners through gamification, like badges and certifications. Using course registrations, course completions, passing quizzes, or attending webinars, you can motivate users to continue taking training. Even better, integrate training challenges into a broader gamification strategy for your business and tie in actions they can take in your product as a way to gain more badges or rewards.
Want to learn about more customer training value drivers? Stay tuned for the next post in our blog series!