Celebrated Harvard Business School professor Theodore Levitt theorized in his book The Marketing Mode Pathways to Corporate Growth, “Last year one million quarter-inch drill bits were sold — not because people wanted quarter-inch drill bits but because they wanted quarter-inch holes.” Nearly 50 years later, Levitt’s words still ring true and are perhaps even more applicable, especially with the surfeit of products vying for the customer's attention and wallet.
Topics: Training
If you’re noticing that users aren’t registering or engaging with your training program, it might be because of a lack of awareness of your education program or of the value that your education program could provide.
Since most customer training is voluntary, it can be a challenge to convince users to take time out of their day to enroll in a training course. Like most services, education programs require compelling marketing in order to reach their key audiences and accomplish their intended purpose.
Topics: Training
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.
This week, we’re profiling Egnyte, and enterprise-level secure content and collaboration platform.
Topics: Training
A partner education and enablement program can help you equip your partners with the resources that they need to effectively market, extend, and service your offering. The partners you train may include Independent Software Vendors (ISVs), Value Added Resellers (VARs), Large Account Resellers (LARs), franchise owners, consultants, and agents, among others.
Topics: Training
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.
This week, we’re profiling SmashFly, a recruitment marketing platform combining a recruiting CRM, career site, recruiting event management, referrals, and more.
Topics: Training
On any given day, your Customer Success Team is juggling a wide variety of responsibilities, including, but not limited to: product onboarding, Customer Education, professional services, customer retention, and upsells.
Topics: Training
Trainers who focus on customer and partner education understand that their audience consists of busy professionals who are on-the-go. Unlike mandatory compliance training where employees are captive at their desks, customer training is an optional, yet critical activity that leads to faster product adoption and long-term success.
Creating compelling training content in bite-size, self-paced pieces is the first step to encouraging knowledge mastery. When course completion is an important goal (and it may not be in all contexts), we've identified four incentives that are successfully used to encourage customers and partners to complete training. Read on for the details.
Topics: Training
In the previous two posts, we discussed the importance of measuring time to value and analyzing support tickets as a means of regularly evaluating your Customer Education program. In this final post of the series, we’ll discuss one additional question to consider: What is the relationship between Customer Health and Customer Education at your organization?
Topics: Training
Innovations are pointless unless people and organizations harness them to achieve their goals. While we may not be able to predict the future, that does not mean we should sit idly by as the tides of change wash over us. One of the most effective mechanisms to ensure customers are continuing to derive value from your innovative products and services is by investing in Customer Education.
Topics: Training
In our previous post, we discussed evaluating your Customer Education program based on your company’s average time to value (TTV) by looking at this data from multiple perspectives. In this post, we will delve into an area primed for inter-departmental collaboration and optimization: support tickets.
Topics: Training