4 Incentives for Completing Training

Trainers who focus on customer and partner education understand that their audience consists of busy professionals who are on-the-go. Unlike mandatory compliance training where employees are captive at their desks, customer training is an optional, yet critical activity that leads to faster product adoption and long-term success.

Creating compelling training content in bite-size, self-paced pieces is the first step to encouraging knowledge mastery. When course completion is an important goal (and it may not be in all contexts), we've identified four incentives that are successfully used to encourage customers and partners to complete training. Read on for the details.

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Topics: Training

3 Critical Questions for Maintaining Healthy, Satisfied Customers [Part III]

In the previous two posts, we discussed the importance of measuring time to value and analyzing support tickets as a means of regularly evaluating your Customer Education program. In this final post of the series, we’ll discuss one additional question to consider: What is the relationship between Customer Health and Customer Education at your organization?

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Topics: Training

Without Adoption, Innovation is Pointless: 4 Trends that Make Customer Education a No-Brainer

Innovations are pointless unless people and organizations harness them to achieve their goals. While we may not be able to predict the future, that does not mean we should sit idly by as the tides of change wash over us. One of the most effective mechanisms to ensure customers are continuing to derive value from your innovative products and services is by investing in Customer Education. 

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Topics: Training

3 Critical Questions for Maintaining Healthy, Satisfied Customers [Part II]

In our previous post, we discussed evaluating your Customer Education program based on your company’s average time to value (TTV) by looking at this data from multiple perspectives. In this post, we will delve into an area primed for inter-departmental collaboration and optimization: support tickets. 

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Topics: Training

[Customer Spotlight] Marketing Platform Scales Education Program with On-Demand, Interactive Content

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world’s most exceptional brands. 

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Topics: Training

3 Critical Questions for Maintaining Healthy, Satisfied Customers [Part I]

In the past, customer acquisition was viewed as the primary means of revenue generation. However, if you’re in the Technology sector where the SaaS model is becoming increasingly popular, customer retention and expansion can be far more impactful and cost effective in driving growth. By some estimations, it can cost your company five times more to acquire a new customer than keeping an existing one. The bottom line: retaining your existing customers is extremely valuable.

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Topics: Training

[eBook]: 3 Questions to Evaluate the Health of Your Customer Education Program

Customer education is a highly effective mechanism to drive better product engagement, higher customer satisfaction, improved retention, and incremental expansion revenue. And while the establishment of a customer education program is a major milestone, it’s important to keep investing in the program as your product and customers evolve.

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Topics: Training

[Customer Spotlight] ThoughtTrace Drives Improved Product Adoption with Skilljar

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results.

This week, we’re profiling ThoughtTrace, the leading provider for artificial intelligence and machine learning for document intelligence. Read on for thoughts from ThoughtTrace's Director of Education and Enablement, Catalina Herrera

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Topics: Training

[eBook]: Building a Business Case for Customer Training

When you're entrenched in the day-to-day details of your Customer Education program, it's easy to tell when you're experiencing roadblocks. But your CEO and other decision makers at your organization may not be aware of these issues or understand why it is important to them. In short, they don't understand why the should care about customer training.

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Topics: Training

[eBook]: Three Keys to Unlocking a Successful Customer Education Program

Regardless of the industry or vertical, Customer Education is a critical facet of any business. And across the hundreds of technology and software companies we've worked with over the years, we’ve learned that the most successful customer education programs share characteristics in three key attributes: strategy, content, and technology. 

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Topics: Training

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