It's a very exciting day at Skilljar. Now instructors can create new courses and lessons, upload and edit their content, and preview the final result. We're super thrilled to give more online course management tools to instructors and will be continuing to add more in the coming weeks.

You've published your online course, what’s next? Marketing. In a previous article we identified five marketing strategies that would benefit from promo codes. Today we take a look at four channels you can use to implement these strategies.

1. YouTube - Already have a YouTube channel? Great! If not, that’s ok too. You can check out YouTube support for information on setting up your own channel. And the promo videos for your courses are the perfect content to upload. Display a link to the discounted course in the Description section of the channel homepage, the “About” section of your channel page, and the “About” section of each video.Tip: For Skilljar instructors, once you create a promo code, you can offer a link directly to the discounted course if you add ?pc=promocode to the end of your course url.
2. Newsletter - If you have been maintaining an email list, this is a great channel to utilize. You’ve built an audience who is waiting to hear from you! Spread the news that your online course is available, and grab their interest by offering them a deal on it and including a promo code for a discount.
3. Blog - Your blog is a great place to include a link with a promo code. Publish an article that complements the subject of your online course. You can captivate your readers by demonstrating your expertise in a subject, and then provide a discount link at the end for readers to learn more.
4. Facebook - Announce a deal on your online course in a Facebook post with a link to the discounted course included. An article by Socially Stacked, a Facebook page designing company, stated that 42% of people like a page in order to receive discounts. Additionally, if you can allocate any budget toward a paid campaign, you can increase your post’s reach by targeting other users who might be interested in your course.

Track Each Promo Code's Success

Should I allow downloading of my videos?

At Skilljar, instructors often ask us whether they should allow downloads of their videos. And since almost all of our instructors include at least 1 video in a course, it’s a very popular question.

We’re excited to announce that Everpath has rebranded to Skilljar! In this blog post, we provide insight into what motivated our name change, how we made the transition, and what to expect for the future of Skilljar.

In last week’s part 3 of How to Create Great Video Content, we looked at screencasting. Today we discuss the talking head style in detail. This technique shows the face and shoulders of the presenter as they speak into the camera.

Welcome to the next installment of our How to Create Great Video Content series. Enter screencasting, technique #2.

In the last article in our series on How to Create Great Video Content, we introduced 3 techniques on producing video content:

We are excited to announce two new features on Everpath!

Online courses are a great tool for content marketing. But how can you be certain that your strategy will be effective? There are multiple details that will have an effect on the outcome of your marketing plan, but one in particular that is the most important.