[Customer Spotlight] Marketing Platform Scales Education Program with On-Demand, Interactive Content

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.This week, we’re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world’s most exceptional brands.Prior to partnering with Skilljar, Opal was conducting training entirely over the phone or onsite with customers. The Customer Success team was spending a significant amount of time and energy manually tracking the status of each customer’s training progress and it was challenging to compare the impact of education across accounts. Opal needed to streamline their Customer Education Program to relieve its trainers of manual processes, standardize training across its user base, and encourage greater product adoption.The resulting two portals, Opal Learning Center for customers and Opal University for internal employees, offer interactive, self-service training opportunities for users to practice Opal outside of their live workspaces.Want to know more? Download the full case study here.