Celebrated Harvard Business School professor Theodore Levitt theorized in his book The Marketing Mode Pathways to Corporate Growth, “Last year one million quarter-inch drill bits were sold — not because people wanted quarter-inch drill bits but because they wanted quarter-inch holes.” Nearly 50 years later, Levitt’s words still ring true and are perhaps even more applicable, especially with the surfeit of products vying for the customer's attention and wallet.
Topics: Training
The Learning Management System (LMS) was originally designed for internal use cases with a focus on addressing the compliance needs of Human Resources departments. Failure to host such training often exposed the organization to unacceptable risks for legal, financial, and security breaches.
While this may be the origin of the corporate LMS, in recent years, companies have shifted their educational focus to external audiences such as customers, partners, affiliates, and franchises. Training focusing on these external audiences is designed to drive product adoption, improve customer health, and reduce support costs.
Despite this shift in focus, many LMS’s have not evolved to meet the needs of these external audiences.
If you’re noticing that users aren’t registering or engaging with your training program, it might be because of a lack of awareness of your education program or of the value that your education program could provide.
Since most customer training is voluntary, it can be a challenge to convince users to take time out of their day to enroll in a training course. Like most services, education programs require compelling marketing in order to reach their key audiences and accomplish their intended purpose.
Topics: Training
Unfazed by current events, movie & TV show song identification, or Wait, Wait, Don’t Tell Me-esque limericks, Team “There’s Always Money in the Banana Stand” came out on top at last night’s event. Succeeding at literal team puzzling, art history, mer-lion geography, perhaps the greatest challenge overcome was the category: The Notorious RBG (Supreme Court Justice Ruth Bader Ginsburg) vs. The Notorious B.I.G. (Rapper Biggie Smalls) - who said it?
In our recent webinar with classroom learning technology company, Clever, Product Marketing Manager, Natasha Husein, discussed why branding and marketing is an important component of Customer Education.
Topics: Webinars & Events
This past week, we were honored to have Bernie Griffin, Managing Director at Seattle’s 5th Avenue Theater, join us in the Skilljar offices for our ongoing Chats with Interesting People Series (CHIPS).
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.
This week, we’re profiling Egnyte, and enterprise-level secure content and collaboration platform.
Topics: Training
A partner education and enablement program can help you equip your partners with the resources that they need to effectively market, extend, and service your offering. The partners you train may include Independent Software Vendors (ISVs), Value Added Resellers (VARs), Large Account Resellers (LARs), franchise owners, consultants, and agents, among others.
Topics: Training
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.
This week, we’re profiling SmashFly, a recruitment marketing platform combining a recruiting CRM, career site, recruiting event management, referrals, and more.
Topics: Training
