We recently released a study "The Anatomy of a Training Course," where we broke down the data we have collected to serve as a benchmark as you build out your own training strategy. So far, we have discussed the correlation between the number of lessons in a course and the overall completion rates, as well as our findings on the most common types of content. Today's post is about the most popular lesson types.
Lesson Type By Popularity
We’ve said it before, and we’ll say it again: video really is king. After crunching the numbers, we found 30.1% of courses had at least one video lesson. In fact, video was by far the most popular lesson type, followed by text at 18%, and then quizzes at 15.4%. The question is, why?
Some industry experts point to the growing number of Millennials entering the workforce. Given this demographic shift, organizations may be trying to adapt to different learning habits. Of course, there could be other factors at play here. For instance, our data set consisted largely of companies in the technology industry, which means they may rely on videos to demonstrate their product in action. The key takeaway is this: Don’t be afraid to test different course structures until you find the right fit for your audience and their interests. Video may be the most prevelant content type offered in our study, but what works for one company may not work for another.