We recently released our latest eBook, "How to Market Customer Training," where we discussed some tips and tricks for keeping your training at the top of learners' minds. This post is going over the first marketing tactic, email marketing.
You might be wondering why email is #1 on our list of marketing tactics to try. After all, it’s no secret that the average business person’s inbox is already full of messages from companies vying for their attention. But trust us, with the right strategy in place, email is still one of the best channels to utilize for your customer training initiative.
At Skilljar, we recommend taking a two-pronged approach, focusing on both acquiring new trainees, then getting them to continue their training. With this in mind, try a combination of the following tactics:
1. Marketing Automation:
Have you integrated your LMS with a marketing automation system, like Marketo or HubSpot? If so, it’s easy to promote students’ progress in the training portal. For instance, you can automatically email any trainees that have made it partway through one course, encouraging them to complete their coursework. In addition, you could craft a second email, which would go out upon completion suggesting they take another relevant course.
2. Drip Campaigns: