It's become increasingly clear that training is critical to drive customer success and build on the lifetime value (LTV) of customers. And there are a number of tools that can help companies provide the right education to the right users. But of course, these tools are not often free.

Training professionals may understand why it makes sense to invest in this area. However, it’s not always easy to get other stakeholders on board. If you want your CFO to approve investing real dollars in yet another software tool, you need to build an effective business case.