How to Price and Package Customer Training

Training, Advanced Topics

By on March 13, 2018 | 1 minute read 273


To charge or not to charge? That is the question many customer training teams are facing today. The answer, however, is not always a straightforward yes or no.

Before you can drive revenue through training, you need to first understand how to price your courses in a way that aligns with your company’s overarching business initiatives. This often involves implementing a strategic mix of both free and paid offerings.

In this eBook, we’ll explore how to price and package customer training. Specifically, you’ll learn about:

  • The benefits of free versus paid training
  • Three pricing models to consider
  • Common pricing challenges

Click to download the guide below.


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