Skilljar Blog

Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

What is Partner Training?

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Rachel Martinez
Rachel Martinez on Apr 25, 2018 5:30:00 AM

If someone is looking to buy your software, it shouldn’t matter whether they work with you, or a member of your partner program. The customer experience should be the same. Unfortunately, this is not always the case.

Enter partner training.

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Topics: Training

[Webinar] 2018 Customer Journey Trends: a Q&A with Coastal Cloud

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Rachel Martinez
Rachel Martinez on Apr 24, 2018 5:30:00 AM

Where does your customer onboarding program stand, and how does it compare to others at companies of a similar size? How are different SaaS companies thinking about measuring customer value?

If you’re not sure, join us for a Q&A with Jamey Jeff, Managing Director at Coastal Cloud. We’ll discuss early findings from the Coastal Cloud Customer Success Industry Report, featuring insights gathered from in-depth conversations with more than 40 Customer Success leaders.

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Topics: Webinars & Events

Training Tips with Doug McDaniel, Engagio

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Rachel Martinez
Rachel Martinez on Apr 18, 2018 5:30:00 AM

In this edition of our Training Tips series, we asked Doug McDaniel from Engagio to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

What Do Customer Training Teams Overlook When Planning a Launch?

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Rachel Martinez
Rachel Martinez on Apr 11, 2018 5:30:00 AM

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

First up: “What do customer training teams overlook when planning a launch?”

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Topics: Training

[Webinar Recap] Why Every Tech Company Needs a Customer Enablement Program

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Rachel Martinez
Rachel Martinez on Mar 27, 2018 5:30:00 AM

*This post was updated on 4/19/18

Imagine that your company has spent countless hours and resources to close a deal. Then one year later, that account churns. Before you start pointing fingers, it’s important to recognize that today’s customers have more choices than ever before. If you want to keep their business, you need to set them up for success from day one. So, what can you do?

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Topics: Webinars & Events

Training Tips with Jesse Evans, Facebook

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Rachel Martinez
Rachel Martinez on Mar 21, 2018 5:30:00 AM

In this edition of our Training Tips series, we asked Jesse Evans from Facebook to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

There's No Luck in eLearning

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Rachel Martinez
Rachel Martinez on Mar 20, 2018 5:30:00 AM

St. Patrick's Day was this past weekend! We'd like to continue the fun by giving four-leaf clovers to everyone at the start of their customer training journey. But unfortunately, there’s no shortcut to the end of the rainbow. If you want to reach that pot of gold and engage your customers with high-quality content, you need to develop a plan.

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Topics: Training, LMS

How to Price and Package Customer Training

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Rachel Martinez
Rachel Martinez on Mar 13, 2018 5:30:00 AM

To charge or not to charge? That is the question many customer training teams are facing today. The answer, however, is not always a straightforward yes or no.

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Topics: Training, Advanced Topics

Your Customer Onboarding Needs Assessment

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Rachel Martinez
Rachel Martinez on Mar 6, 2018 5:30:00 AM

We recently released the eBook "Your Guide to Creating a Customer Onboarding Program," where we discussed a simple three-step plan to create a successful onboarding program. Today's post is about the first step: assessing your needs. 

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Topics: Training

[Webinar Recording] The Essential Principles of Great Customer Onboarding

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Rachel Martinez
Rachel Martinez on Feb 27, 2018 5:30:00 AM

Want to create an onboarding experience that sets your customers up for success? It’s not enough to simply send a welcome email and leave users to their own devices. To improve customer retention and engagement, you need a sophisticated onboarding program backed with relevant metrics and a clear path to value.

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Topics: Webinars & Events

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