Skilljar Blog

Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

[Webinar] The Art & Science of Effective Customer Onboarding

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Rachel Martinez
Rachel Martinez on Dec 5, 2017 5:30:00 AM

Customer onboarding is both an art and a science. To succeed, you need to find the right balance between a creative content strategy and a data-driven approach.

Rely too much on the right side of your brain, and you may be in danger of providing customers with safe, but stale messaging. Lean too far left, and how will you ever know the true impact of your program?

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Topics: LMS, Analytics

Skilljar Announces Successful Completion of SOC 2 Type II Security Examination

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Rachel Martinez
Rachel Martinez on Nov 28, 2017 5:30:00 AM

SEATTLE - Skilljar, a cloud-based learning management system (LMS) platform for enterprises and their customers, announced today the successful completion of its Service Organization Control (SOC) 2 Type II audit by an independent CPA firm.

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Topics: Skilljar News, Press Releases

Training Tips with Sarah Bedrick, HubSpot (Part 1)

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Rachel Martinez
Rachel Martinez on Nov 22, 2017 5:30:00 AM

In this edition of our Training Tips series, we asked Sarah Bedrick, founding team member of HubSpot Academy and their former Certifications Program Manager, to share her insights and tips about how they trained customers on the HubSpot Academy team.

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Topics: Training, Customer Success, Training Tips

The Ultimate LMS Project Planning Template

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Rachel Martinez
Rachel Martinez on Nov 21, 2017 5:30:00 AM

Looking to implement a learning management system (LMS), but not sure where to start? You’re not alone. If you haven’t been through this process before, it can be overwhelming to think about the number of tasks your team needs to accomplish before you can launch.

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Topics: LMS

3 Benefits of Integrating Your LMS With Certifications

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Rachel Martinez
Rachel Martinez on Nov 15, 2017 5:30:00 AM

We recently released the eBook "How to Align Customer Training With Certifications," where we discussed how training professionals have merged learning and certifications at their companies. Today's post is about the benefits of doing so.

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Topics: Training, LMS

xAPI: The Hype and the Reality

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Rachel Martinez
Rachel Martinez on Nov 14, 2017 5:30:00 AM

If you’re in the eLearning industry, you’ve probably heard the recent buzz around xAPI (sometimes referred to as Experience API or Tin Can). According to Advanced Distributed Learning (ADL), it lets applications share data about human performance, including quiz scores, performance in a mobile app, and whether someone has read an article or watched a training video.

That may sound better than using SCORM files, but is it really worth the hype?

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Topics: LMS, Analytics

How to Align Customer Training With Certifications

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Rachel Martinez
Rachel Martinez on Nov 7, 2017 5:30:00 AM

If you're struggling with delivering a cohesive customer training certification program, you're not alone. From strategy to systems to job functions, it's time for us to reassess how learning and certifications are delivered together.

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Topics: Training, Advanced Topics

My Customer Training Nightmare

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Rachel Martinez
Rachel Martinez on Oct 25, 2017 5:30:00 AM

In this special Halloween edition of our Training Tips series, we asked Karen Crawford, Knowledge Services, Training & Delivery Manager at Kinaxis, what keeps her up at night. 

You know that nightmare everyone has? You’re about to write an exam and you realize you’ve forgotten everything you knew about the subject? And you wake up in a cold sweat? That keeps me up at night. Except, I’m thinking about my customers who took a training course and have that feeling when they go to apply that learning two or three months later. And they only remember half of it.

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Topics: Training, Customer Success, Training Tips

[Webinar Recap] Optimizing Customer Training: Benchmarks for 2017

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Rachel Martinez
Rachel Martinez on Oct 24, 2017 5:30:00 AM

*This post was updated on 11/16/17.

We analyzed data collected over multiple years of delivering best-in-class training experiences to provide insight into how customer training teams are educating their users today. 

On Thursday, November 16th, Linda Schwaber-Cohen, Head of Training at Skilljar, and Matt Buchan, Skilljar's Director of Finance, presented our findings to help you understand the state of your training program and develop best practices around content creation

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Topics: Training, Webinars

How Customer Education Leads to a Best in Class Training Plan

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Rachel Martinez
Rachel Martinez on Oct 17, 2017 5:30:00 AM

We recently released the eBook "3 Ways to Create a Best in Class Customer Training Plan," where we discussed the impact the GET Methodology can have on your overall training plan. Today's post is about how to improve your program through effective customer education strategies.

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Topics: Training, Instructional Design, Creating Content

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