---
title: Skilljar Blog | Rachel Martinez
description: As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.
---

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## Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

### Recent Posts

## [What is the Organizational Structure of Education Services?](https://blog.skilljar.com/the-organizational-structure-of-education-services)

[![education-services](https://blog.skilljar.com/hubfs/iStock-821728188.jpg)](https://blog.skilljar.com/the-organizational-structure-of-education-services)

At Skilljar, we spend a lot of time speaking with customer training professionals at a variety of different companies. Among other industry trends, we’re always curious to hear about the structure of their teams.

What does a successful Education Services team look like today? What are the goals and responsibilities of each team member? In this blog post, we’ll outline a few ways other Education Services teams have structured their departments. We hope it helps provide some insight, as you continue to build out your own team.

[Read More](https://blog.skilljar.com/the-organizational-structure-of-education-services)

 Topics: [Training](https://blog.skilljar.com/topic/training)

## [Training Tips with Adam Avramescu, Checkr](https://blog.skilljar.com/training-tips-adam-avramescu-checkr)

[![Adam Avramescu](https://blog.skilljar.com/hubfs/Adam%20Avramescu%20webinar%20headshot%202%20(1).png)](https://blog.skilljar.com/training-tips-adam-avramescu-checkr)

*In this edition of our [Training Tips series](https://blog.skilljar.com/topic/training-tips), we asked Adam Avramescu from [Checkr](https://checkr.com/) to share his insights about customer training!*

[Read More](https://blog.skilljar.com/training-tips-adam-avramescu-checkr)

 Topics: [Training](https://blog.skilljar.com/topic/training), [Customer Success](https://blog.skilljar.com/topic/customer-success), [Training Tips](https://blog.skilljar.com/topic/training-tips)

## [\[Case Study\] How Procore Streamlined Customer Onboarding](https://blog.skilljar.com/how-procore-streamlined-customer-onboarding)

[![streamline-customer-onboarding](https://blog.skilljar.com/hubfs/iStock-497753144.jpg)](https://blog.skilljar.com/how-procore-streamlined-customer-onboarding)

**Is your Customer Success team able to spend their time effectively? Or are they overwhelmed by a high-touch customer onboarding process?**

[Procore Technologies](https://www.procore.com/) provides cloud-based construction software to clients across the globe. Using its award-winning suite of project management tools, hundreds of thousands of registered Procore users manage all types of construction projects including industrial plants, office buildings, apartment complexes, university facilities, retail centers, and more.

[Read More](https://blog.skilljar.com/how-procore-streamlined-customer-onboarding)

 Topics: [Training](https://blog.skilljar.com/topic/training)

## [5 Learning Paths that Guide Customers Toward Success](https://blog.skilljar.com/5-learning-paths-that-guide-customers-toward-success)

[![iStock-872555022](https://blog.skilljar.com/hubfs/iStock-872555022.jpg)](https://blog.skilljar.com/5-learning-paths-that-guide-customers-toward-success)

How are customers navigating your training portal? Is it easy for them to find relevant information, or do they click around, then leave out of frustration?

One way to ensure customers access the right resources is by creating targeted learning paths.

[Read More](https://blog.skilljar.com/5-learning-paths-that-guide-customers-toward-success)

 Topics: [Training](https://blog.skilljar.com/topic/training)

## [3 Key Findings from the 2018 Customer Success Industry Report](https://blog.skilljar.com/3-key-findings-from-the-customer-success-industry-report)

[![customer success industry](https://blog.skilljar.com/hubfs/iStock-914450732.jpg)](https://blog.skilljar.com/3-key-findings-from-the-customer-success-industry-report)

We recently hosted a [webinar](https://info.skilljar.com/webinar-customer-journey-trends-with-coastal-cloud-recording) with Jamey Jeff, Managing Director at Coastal Cloud. In the webinar, we asked Jamey about early findings from the [Coastal Cloud Customer Success Industry Report.](http://info.coastalcloud.us/coastal-cloud-2018-customer-success-industry-report)

Now that the report is live, we’re excited to share a few key insights with you.

[Read More](https://blog.skilljar.com/3-key-findings-from-the-customer-success-industry-report)

 Topics: [Training](https://blog.skilljar.com/topic/training), [Customer Success](https://blog.skilljar.com/topic/customer-success)

## [\[Panel Discussion\] How to Drive Impact in Customer Education](https://blog.skilljar.com/panel-discussion-customer-how-to-drive-impact-in-customer-education)

[![Copy of Copy of August webinar email blog image small](https://blog.skilljar.com/hubfs/Copy%20of%20Copy%20of%20August%20webinar%20email%20blog%20image%20small.png)](https://blog.skilljar.com/panel-discussion-customer-how-to-drive-impact-in-customer-education)

<https://info.skilljar.com/panel-discussion-how-to-drive-impact-in-customer-education>

Getting a customer education program up and running is critical for delivering business impact. In fact, TSIA reports that within 90 days of training, there is a 135% increase in product usage from a trained user. With this in mind, it’s important to be strategic, and spend time on the right tasks.

Join us for a [panel webinar](https://info.skilljar.com/panel-discussion-how-to-drive-impact-in-customer-education) on Tuesday, August 21st. In this webinar, experts from **Nintex,** **Smartsheet**, and **Zuora**, who have successfully built customer education programs at their organizations, will discuss what's helped them build programs that consistently deliver business impact.

[Read More](https://blog.skilljar.com/panel-discussion-customer-how-to-drive-impact-in-customer-education)

 Topics: [Webinars & Events](https://blog.skilljar.com/topic/webinars-events)

## [\[Case Study\] How MapR Scaled Customer Education](https://blog.skilljar.com/how-mapr-scaled-customer-education)

[![scale-customer-education](https://blog.skilljar.com/hubfs/adult-business-data-1181316.jpg)](https://blog.skilljar.com/how-mapr-scaled-customer-education)

**Is your learning management system (LMS) able to support your program’s growth? Or is it a roadblock to achieving business results?**

[MapR Technologies](https://mapr.com/) is the provider of the industry’s leading data platform for AI and Analytics. Their technologies enable enterprises to inject analytics into their business processes to increase revenue, reduce costs, and mitigate risks.

[Read More](https://blog.skilljar.com/how-mapr-scaled-customer-education)

 Topics: [Training](https://blog.skilljar.com/topic/training)

## [\[Webinar Recap\] Learning Management Redefined: the Benefits of a Customer Training Platform](https://blog.skilljar.com/webinar-learning-management-redefined-the-benefits-of-a-customer-training-platform)

[![iStock-690028746 (2)](https://blog.skilljar.com/hubfs/iStock-690028746%20(2).jpg)](https://blog.skilljar.com/webinar-learning-management-redefined-the-benefits-of-a-customer-training-platform)

Is your legacy HR training system compromising your customer training efforts? Today, companies like Cisco, Snowflake and Zuora are investing in technologies that are purpose-built for customer education. As a result, they can effectively drive product adoption, retention and customer success.

In our latest webinar with Training Industry, we sat down with customer onboarding and engagement expert, Donna Weber, to discuss the key benefits of a Customer Training Platform (CTP).

**Continue reading for a few key takeaways:**

[Read More](https://blog.skilljar.com/webinar-learning-management-redefined-the-benefits-of-a-customer-training-platform)

 Topics: [Webinars & Events](https://blog.skilljar.com/topic/webinars-events)

## [Training Tips with Tom Win, Greenhouse](https://blog.skilljar.com/training-tips-tom-win-greenhouse)

[![tom win](https://blog.skilljar.com/hubfs/tom%20win.jpeg)](https://blog.skilljar.com/training-tips-tom-win-greenhouse)

*In this edition of our* [*Training Tips series*](https://blog.skilljar.com/topic/training-tips)*, we asked Tom Win from [Greenhouse](https://www.greenhouse.io/) to share his insights about training and instructional design!*

[Read More](https://blog.skilljar.com/training-tips-tom-win-greenhouse)

 Topics: [Training](https://blog.skilljar.com/topic/training), [Customer Success](https://blog.skilljar.com/topic/customer-success), [Training Tips](https://blog.skilljar.com/topic/training-tips)

## [What are the Traits of a Successful Instructional Designer?](https://blog.skilljar.com/what-are-the-traits-of-a-successful-instructional-designer)

[![iStock-691534956](https://blog.skilljar.com/hubfs/iStock-691534956.jpg)](https://blog.skilljar.com/what-are-the-traits-of-a-successful-instructional-designer)

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

So far, we’ve dug into [what training teams overlook](https://blog.skilljar.com/what-do-customer-training-teams-overlook-when-planning-a-launch) when launching an LMS, traits you should look for when [hiring a customer trainer](https://blog.skilljar.com/what-traits-should-you-look-for-when-hiring-a-customer-trainer), and how to [surface training goals](https://blog.skilljar.com/how-can-you-surface-customer-training-goals-across-the-organization) across the organization. This month, the question is:

**"What are the traits of a successful instructional designer?"**

[Read More](https://blog.skilljar.com/what-are-the-traits-of-a-successful-instructional-designer)

 Topics: [Training](https://blog.skilljar.com/topic/training)

[All posts](https://blog.skilljar.com/all) [Next](https://blog.skilljar.com/author/rachel-martinez/page/2)

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