Skilljar Blog

Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

[Infographic] Educated Customers: Better Bottom Line

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Rachel Martinez
Rachel Martinez on Jun 20, 2018 5:30:00 AM

If you’re a customer training professional, you may understand that the right training strategy can have a huge impact on your company’s bottom line. But, do you have relevant data to present to senior leadership? To build an effective business case for customer training, you need more than just anecdotal evidence.  

This infographic can help. Did you know:

  • 28% of deployed software goes unused?
  • 71% of B2B customers are indifferent or actively disengaged?
  • 80% of enterprise training is still done in person, but often with enormous travel and facilities expenses?
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Topics: Training, Analytics & Metrics

[Panel Discussion Recap] Customer Education: a Driver for Engagement & Retention

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Rachel Martinez
Rachel Martinez on Jun 19, 2018 5:30:00 AM

*This post was updated on 6/18/18

In our latest webinar, a panel of experts from Avalara, Chromatic Content, and Quick Base shared their insights around driving engagement and retention through customer education.

Continue reading for a few key takeaways:

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Topics: Webinars & Events

Customer Education Business Models: What You Need to Know

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Rachel Martinez
Rachel Martinez on Jun 13, 2018 5:30:00 AM

If you’re creating a customer education program, the question of whether to charge for training will come up. When it does, do you know what your response will be?

Keep in mind, there’s not one right answer. Different teams utilize different strategies, depending on their business goals. If you’re not sure which one is the best fit for your organization, this blog post can help.

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Topics: Training

How Can You Surface Customer Training Goals Across the Organization?

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Rachel Martinez
Rachel Martinez on Jun 6, 2018 5:30:00 AM

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

So far, we’ve dug into what training teams overlook when launching an LMS, and traits you should look for when hiring a customer trainer. This month, the question is:

"How can you surface customer training goals across the organization?"

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Topics: Training

Training Tips with Damani Musgrave, Skilljar

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Rachel Martinez
Rachel Martinez on May 30, 2018 5:30:00 AM

In this edition of our Training Tips series, we asked Skilljar’s new Customer Training Manager, Damani Musgrave, to share his insights and tips about training customers. Welcome to the Skilljar team, Damani!

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Topics: Training, Customer Success, Training Tips

4 Ways to Evaluate Your Customer Training Program

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Rachel Martinez
Rachel Martinez on May 23, 2018 5:30:00 AM

So, you’ve launched an amazing customer training program. The next step is to determine what’s working (and what’s not). 

If you have a strong understanding of your customer base, you might be able to make some accurate assumptions about their behavior. But trust us, you’ll be much better off taking a truly data-driven approach.

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Topics: Training, Creating Content, Analytics & Metrics

[Webinar Recap] 2018 Customer Journey Trends: a Q&A with Coastal Cloud

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Rachel Martinez
Rachel Martinez on May 15, 2018 5:30:00 AM

*This post was updated on 5/14/18

Where does your customer onboarding program stand, and how does it compare to others at companies of a similar size? How are different SaaS companies thinking about measuring customer value?

In our latest webinar, we discussed early findings from the Coastal Cloud Customer Success Industry Report, featuring insights gathered from in-depth conversations with more than 40 Customer Success leaders.

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Topics: Webinars & Events

[Webinar Recap] Why Every Tech Company Needs a Customer Enablement Program

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Rachel Martinez
Rachel Martinez on May 8, 2018 5:30:00 AM

*This post was updated on 5/7/18

Imagine that your company has spent countless hours and resources to close a deal. Then one year later, that account churns. Before you start pointing fingers, it’s important to recognize that today’s customers have more choices than ever before. If you want to keep their business, you need to set them up for success from day one. So, what can you do?

In our latest webinar, Skilljar’s own Linda Schwaber-Cohen discussed this issue, and how companies today are addressing it through effective customer enablement.

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Topics: Webinars & Events

What Traits Should You Look for When Hiring a Customer Trainer?

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Rachel Martinez
Rachel Martinez on May 2, 2018 5:30:00 AM

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

“What traits should you look for when hiring a customer trainer?”

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Topics: Training

Are Your Customers Fair-Weather Fans?

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Rachel Martinez
Rachel Martinez on May 1, 2018 5:30:00 AM

I’ll be the first to admit: I’m a fair-weather fan. I’ve gone to quite a few baseball games, and will cheer for my favorite team (but only when they’re winning). Unfortunately, this same concept may apply to your customers, and how they interact with your brand.

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Topics: Training

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