Skilljar Blog

Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

How Customer Education Leads to a Best in Class Training Plan

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Rachel Martinez
Rachel Martinez on Oct 17, 2017 5:30:00 AM

We recently released the eBook "3 Ways to Create a Best in Class Customer Training Plan," where we discussed the impact the GET Methodology can have on your overall training plan. Today's post is about how to improve your program through effective customer education strategies.

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Topics: Training, Instructional Design, Creating Content

The Essential Template for Your Customer Training Strategy

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Rachel Martinez
Rachel Martinez on Oct 11, 2017 5:30:00 AM

There’s a lot to think about as you build your customer training strategy, and the process can be overwhelming, if you don’t have a set plan from the start. This template can help.

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Topics: Creating Content

2017 Customer Training Benchmarks Study

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Rachel Martinez
Rachel Martinez on Oct 10, 2017 5:30:00 AM

Today's customer training teams are raising the bar and publishing content that continues to drive high course completion rates. With this in mind, what are the new baseline metrics for success?

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Topics: Training, Advanced Topics

Goals & Benchmarks for a Best in Class Training Plan

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Rachel Martinez
Rachel Martinez on Oct 4, 2017 5:30:00 AM

We recently released the eBook "3 Ways to Create a Best in Class Customer Training Plan," where we discussed the impact the GET Methodology can have on your overall training plan. Today's post is about how to improve your program by establishing realistic goals and benchmarks.

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Topics: Training, Analytics, Metrics

Data-Driven Customer Training: Strategies for the Modern Learner

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Rachel Martinez
Rachel Martinez on Sep 26, 2017 5:30:00 AM

Want to improve your customer training strategy? Chances are, you’ll need to take a deep dive into the data. But if you don’t know what information to look for, you’ll be no better off than if you had simply relied on gut instinct. So, how do you know which data points are relevant?

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Topics: Training, Webinars

Training Tips with Dave Derington, Gainsight

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Rachel Martinez
Rachel Martinez on Sep 20, 2017 5:30:00 AM

In this edition of our Training Tips series, we asked Dave Derington, Gainsight's Manager of Educational Services, to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

Announcing Your Guide to the B2B Customer Enablement Landscape

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Rachel Martinez
Rachel Martinez on Sep 13, 2017 5:30:00 AM

Customer enablement is a fast-growing function within B2B organizations. In fact, today’s customers expect their vendors to help them achieve business success, not just sell them a product. With the rise of the SaaS business model, customers can switch products much more easily than in the past, and vendors must now continuously earn their subscription renewals and expansions. For this reason, B2B companies must now provide a differentiated and effective customer success experience, or suffer the consequences of poor product adoption and ultimately churn.

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Topics: Training, Customer Success

[New eBook] 3 Ways to Create a Best in Class Training Plan

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Rachel Martinez
Rachel Martinez on Sep 12, 2017 5:30:00 AM

 School is officially in session, and midterms will be here before you know it! When the time comes, will your training plan make the grade?

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Topics: Training, Advanced Topics

5 Must-Read Articles on Video in eLearning

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Rachel Martinez
Rachel Martinez on Sep 5, 2017 5:30:00 AM

*This post was updated on 9/5/17.

Video is rapidly becoming the key format to demonstrate, engage and train online learners. Don’t believe us? In a recent study, we found courses that have video have a 51% completion rate, while those that don’t have video were completed 36% of the time. And of course, as technology continues to develop, this type of content has never been easier to produce and access.

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Topics: Training, Instructional Design

Back to School: 3 Steps to an A+ Customer Training Plan

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Rachel Martinez
Rachel Martinez on Aug 29, 2017 5:30:00 AM

*This post was updated on 9/19/2017.

It’s that time of year again...summer is winding down, which means students and teachers need to prep for the busy months of learning ahead. The same is true for customer training teams.

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Topics: Training, Webinars

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