Skilljar Blog

Creating a Customer-Centric Salesforce LMS Strategy

Posted by Sandi Lin on Nov 8, 2017 5:30:00 AM

As a CRM, Salesforce’s goal is to help you effectively manage customer relationships. However, when a new customer account is signed, Salesforce only has information on the sales and buying contacts at an organization, not necessarily the ultimate end users of the product.

This presents a significant challenge for professionals in the customer training, success, and enablement industry. How do you get behavioral data on your actual customers (the product’s end users) into Salesforce to better personalize customer messaging, understand adoption, and report on customer health?

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Topics: Training, LMS, Integrations, Advanced Topics

How to Align Customer Training With Certifications

Posted by

Rachel Martinez
Rachel Martinez on Nov 7, 2017 5:30:00 AM

If you're struggling with delivering a cohesive customer training certification program, you're not alone. From strategy to systems to job functions, it's time for us to reassess how learning and certifications are delivered together.

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Topics: Training, Advanced Topics

2017 Customer Training Benchmarks Study

Posted by

Rachel Martinez
Rachel Martinez on Oct 10, 2017 5:30:00 AM

Today's customer training teams are raising the bar and publishing content that continues to drive high course completion rates. With this in mind, what are the new baseline metrics for success?

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Topics: Training, Advanced Topics

[New eBook] 3 Ways to Create a Best in Class Training Plan

Posted by

Rachel Martinez
Rachel Martinez on Sep 12, 2017 5:30:00 AM

 School is officially in session, and midterms will be here before you know it! When the time comes, will your training plan make the grade?

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Topics: Training, Advanced Topics

Learn How to Select an LMS for Customer Training

Posted by

Rachel Martinez
Rachel Martinez on Aug 8, 2017 5:30:00 AM

When developing an eLearning program for customer or partner training, it’s important to understand the unique characteristics of your learning audience, and know what different LMS options are available.

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Topics: Training, Advanced Topics

[Slide Deck] A Guide to Marketing Customer Training

Posted by

Rachel Martinez
Rachel Martinez on Jul 25, 2017 4:30:00 AM

Most customers are not required to take training. As such, it’s crucial to create a marketing campaign that engages your training audience and demonstrates the value of your courses.

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Topics: Training, Advanced Topics

[New eBook] How to Use Customer Training Data to Make Better Business Decisions

Posted by

Rachel Martinez
Rachel Martinez on Jul 11, 2017 5:30:00 AM

You may think customer training is crucial to the success of your organization. But do you actually have the data to prove it? Chances are, the answer is no.

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Topics: Training, Advanced Topics

[New eBook] Training for a Millennial Audience

Posted by

Rachel Martinez
Rachel Martinez on Jun 13, 2017 5:30:00 AM

Millennials are quickly becoming the largest working generation. They are no longer leaders of tomorrow; they're leaders right now. For this reason, they are one of the most important audiences for you to engage with in your customer training program.

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Topics: Training, Advanced Topics

[New eBook] How to Market Customer Training

Posted by

Rachel Martinez
Rachel Martinez on May 9, 2017 5:30:00 AM

There’s nothing worse than putting a ton of time and effort into developing an external training program, only to launch...and hear crickets chirping. But don’t get too discouraged; more likely than not, this is just a sign that you need to increase awareness of your offerings.

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Topics: Training, Advanced Topics

[New eBook] Building a Business Case for Customer Training

Posted by

Rachel Martinez
Rachel Martinez on Apr 11, 2017 5:30:00 AM

If you tell your executive team you’d like to expand your customer training program, they’ll likely have some concerns. If you don’t know how to respond – and if you can’t provide them with specific, measurable results – don’t be surprised when the answer is no.  

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Topics: Training, Advanced Topics

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