[Webinar Recap] Monetizing Customer Education

In our recent webinar, Maria Manning-Chapman, Vice President Research, Education Services at TSIA, shared best practices and actionable recommendations on monetizing Customer Education programs.

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Topics: Webinars & Events

[Webinar Recap] Translating Customer Education Success into Business Impact

In our recent webinar with Isabel Swartz, Learning Manager at ClearCompany, Isabel explained how building an entire Customer Education program can feel like boiling the ocean - a vast and overwhelming undertaking. However, there are ways to use hard data and metrics to break down the Customer Education ocean into more manageable pieces and Isabel helped us understand how to identify and prioritize the elements of your Customer Education program that will have the biggest impact on your business, in the least amount of time.

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Topics: Webinars & Events

State of Customer Training 2019 - TSIA Webinar Recap

Last week, I had the pleasure of attending a TSIA webinar hosted by Maria Manning-Chapman on the state of customer training. Maria has a wealth of information about the customer education industry and utilized data compiled from member inquiries, benchmark survey, and topical industry surveys. This webinar focused on the trends uncovered in this study, particularly those related to revenue, content, and offer development. In the following post, I will summarize some of the key trends and insights Maria presented. If you’re interested in listening to the full webinar, you can view the 30-minute presentation here.

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Topics: Webinars & Events

[Webinar Recap] The Case for User-Level Onboarding in the Age of the Customer

In last week’s webinar with Gainsight, Coastal Cloud and Conversica, our panelists shared their thoughts on the role of onboarding in customer success and addressed the need for user-level, rather than account-level onboarding.

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Topics: Webinars & Events

[Webinar Recap] The New Formula for Customer Onboarding

It’s no secret that product adoption is one of the most challenging aspects of the customer journey for customer success teams. In yesterday's webinar, Skilljar’s Product Marketing Manager, Linda Schwaber Cohen, and Checkr’s Head of Customer Education & Training, Adam Avramescu, dove into the need for companies to be thoughtful and strategic in their customer onboarding and education programs and explained why the key to product adoption is establishing value for customers early and often.

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Topics: Webinars & Events

Your Guide to the 2019 Customer Success and Training Conferences

With so many events competing for your attention in 2019, it can be difficult to figure out which conferences are the right ones for you and your team. If you are looking for the best customer success, customer training, and customer marketing conferences of 2019, you’ve come to the right place. Here’s a handy guide to the upcoming events.

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Topics: Training, Customer Success, Webinars & Events

The New Formula for Customer Onboarding:Preventing Customer Churn and Driving Product Adoption

Webinar Date and Time: Thursday, January 17th, 10AM Pacific

Failed onboarding is the number-one source of customer churn, and a common problem for customer success leaders. When it comes to customer onboarding, there’s no one-size-fits-all approach, but that shouldn’t stop you from forming an effective onboarding strategy. Using a number of key variables that inform your education strategy and program design, you can build a program that consistently drives product adoption and value attainment among accounts and users.

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Topics: Webinars & Events

Upcoming Webinar with TechSmith: Building a Customer Learning Destination with Video

Check out the details for our upcoming webinar with TechSmith about TechSmith Academy and Camtasia Certification programs. 

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Topics: Instructional Design, Marketing, Webinars & Events

[Webinar] How Zenefits Uses a Customer Enablement Tech Stack to Drive Adoption

 

The Education Services team at Zenefits was looking to provide easily accessible and immediately usable education offerings to drive customer adoption and engagement. The company addressed this challenge by connecting the technologies powering its training, support, and customer advocacy programs into an ecosystem for customer enablement. This ecosystem has made it simpler for customers to onboard, and for the Zenefits team to maximize and measure the net impact of their initiatives.

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Topics: LMS, Analytics & Metrics, Customer Success, Webinars & Events

[Webinar] Driving Customer Health Through Education

How actionable is your customer education data? And are you combining it with other business metrics to uncover the impact of your training program? Innovative Education Services teams are integrating their Customer Training Platform (CTP) and CRM systems to uncover valuable insights, and answer mission-critical business questions.

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Topics: LMS, Analytics & Metrics, Webinars & Events

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