At Skilljar, we're seeing many innovative companies successfully use online training for lead generation. While training and education have historically been reserved for post-purchase customers, more and more marketers are experimenting with using on-demand training as part of their content marketing toolbox to attract new leads.
We've collected best practices into our new eBook - How to Use Online Training for Lead Generation. In this guide, we present detailed case studies of two leading companies who have successfully implemented online training for lead generation.
You will learn:
- How on-demand training can help your brand create thought leadership content
- How customer training and certification can generate leads
- How two leading companies are currently using training as a marketing tactic
Download the full guide below!
