Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world’s most exceptional brands. 

In the past, customer acquisition was viewed as the primary means of revenue generation. However, if you’re in the Technology sector where the SaaS model is becoming increasingly popular, customer retention and expansion can be far more impactful and cost effective in driving growth. By some estimations, it can cost your company five times more to acquire a new customer than keeping an existing one. The bottom line: retaining your existing customers is extremely valuable.

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results.

This week, we’re profiling ThoughtTrace, the leading provider for artificial intelligence and machine learning for document intelligence. Read on for thoughts from ThoughtTrace's Director of Education and Enablement, Catalina Herrera. 

When you're entrenched in the day-to-day details of your Customer Education program, it's easy to tell when you're experiencing roadblocks. But your CEO and other decision makers at your organization may not be aware of these issues or understand why it is important to them. In short, they don't understand why the should care about customer training.

Regardless of the industry or vertical, Customer Education is a critical facet of any business. And across the hundreds of technology and software companies we've worked with over the years, we’ve learned that the most successful customer education programs share characteristics in three key attributes: strategy, content, and technology. 

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Cisco Cloudlock & Umbrella, the leading CASB ad cybersecurity-as-a-service provider and DNS security product.

The eLearning industry is full of acronyms - in fact, the word eLearning itself is shorthand for electronic learning! Interested in learning the common industry jargon? Here is our handy guide to the top five eLearning acronyms.

The decision of whether or not to charge for customer training is a strategic choice often made at the company level. Some companies choose to offer training for free as a way to enable success within a product for industries and customers. Other companies think of training as a standalone profit & loss (P&L) center. Still others take a hybrid approach in which training is expected to be cost-neutral (customers are charged just enough to cover direct expenses, typically classroom instructors and facilities).

Read on for more details on the following monetization models: revenue-generating customer training organizations (a-la-carte), subscription, and bundled.

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Qualia, the real estate industry's leading title, closing, and escrow platform. Qualia's software is the fastest growing settlement software platform in the country.