Today's customer training teams are raising the bar and publishing content that continues to drive high course completion rates. With this in mind, what are the new baseline metrics for success?
We recently released the eBook "3 Ways to Create a Best in Class Customer Training Plan," where we discussed the impact the GET Methodology can have on your overall training plan. Today's post is about how to improve your program by establishing realistic goals and benchmarks.
At Skilljar, we talk a lot about the merits of on-demand customer training, so it was important for us to “drink our own champagne,” and use our product to help our customers. This past summer, we launched Skilljar Academy. In the process, I’ve learned a ton.
Want to improve your customer training strategy? Chances are, you’ll need to take a deep dive into the data. But if you don’t know what information to look for, you’ll be no better off than if you had simply relied on gut instinct. So, how do you know which data points are relevant?
By: Cory Bray
In this guest post, Cory Bray talks about how he sees customer training fitting into the Sales Enablement Ecosystem, a framework that he and Hilmon Sorey outlined in their book, The Sales Enablement Playbook.
Most software companies pride themselves on making products that are easy to use. While most modern technologies incorporate a user experience that’s superior to those of past generations, that doesn't mean anyone can pick up a product with no guidance and be successful.
Customer enablement is a fast-growing function within B2B organizations. In fact, today’s customers expect their vendors to help them achieve business success, not just sell them a product. With the rise of the SaaS business model, customers can switch products much more easily than in the past, and vendors must now continuously earn their subscription renewals and expansions. For this reason, B2B companies must now provide a differentiated and effective customer success experience, or suffer the consequences of poor product adoption and ultimately churn.
School is officially in session, and midterms will be here before you know it! When the time comes, will your training plan make the grade?
*This post was updated on 9/5/17.
Video is rapidly becoming the key format to demonstrate, engage and train online learners. Don’t believe us? In a recent study, we found courses that have video have a 51% completion rate, while those that don’t have video were completed 36% of the time. And of course, as technology continues to develop, this type of content has never been easier to produce and access.
It's true that eLearning programs facilitate customer education in a scalable and sustainable way. However, creating high-quality content is still time consuming, and training teams have a lot to consider when deciding whether to charge for these experiences. This post describes a few things to keep in mind if you're not sure whether you should provide free or paid content.