Software tools are ever improving, constantly delivering value in new ways. So, too, must training content. Just like old bread, stale content is easy to spot and turns people off. As discussed in a previous article, customer training is strongly correlated with renewal, product adoption, and feature expansion. Making thoughtful updates to your training content maximizes these benefits by ensuring your customers are consuming material that is top-quality and most relevant to their needs.
In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!
So far, we’ve dug into what training teams overlook when launching an LMS, traits you should look for when hiring a customer trainer, and how to surface training goals across the organization. This month, the question is:
"What are the traits of a successful instructional designer?"
According to the Brandon Hall Group, only about one-third of companies are absolutely sure they will renew with their current learning management system (LMS) provider, and 38% are actively looking to replace their solution.
If you’re surprised by this fact, consider that the LMS was originally designed for internal use cases. They were built to align with the needs of Human Resources (HR), not customer training teams.
So, what makes an LMS truly customer-centric? Continue reading to learn more:
Customer training rarely exists in a vacuum. If you want to engage the right customers at the right time, you likely need support from different teams, which need access to the same data set. How can you make this process as easy and painless as possible?
In this blog post, we’ll walk you through three ways customer training teams can address this issue by integrating their LMS with their CRM.
Should you offer paid training? What about certifications or live training? What type of lesson pathways make sense for your audience?
If you already know how you’d answer these questions, you’re in great shape! But if you need a little extra inspiration for your training strategy, we’ve got you covered.
In this edition of our Training Tips series, we asked Daniel Quick from Asana to share his insights and tips about training customers!
If you’re a customer training professional, you may understand that the right training strategy can have a huge impact on your company’s bottom line. But, do you have relevant data to present to senior leadership? To build an effective business case for customer training, you need more than just anecdotal evidence.
This infographic can help. Did you know:
- 28% of deployed software goes unused?
- 71% of B2B customers are indifferent or actively disengaged?
- 80% of enterprise training is still done in person, but often with enormous travel and facilities expenses?
If you’re creating a customer education program, the question of whether to charge for training will come up. When it does, do you know what your response will be?
Keep in mind, there’s not one right answer. Different teams utilize different strategies, depending on their business goals. If you’re not sure which one is the best fit for your organization, this blog post can help.
When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.