In my last post, I discussed microlearning video lessons and why they are an effective and efficient investment for your Customer Education program. With that background established, let’s move into the how of developing and implementing bite-sized content for students to access in their time of need. Particularly for organizations just starting to build their programs, those with small teams, or companies with limited budgets, we at Skilljar often recommend taking a Crawl, Walk, Run Approach to content creation.

At Skilljar, one of the most common challenges we hear from our customers is determining what content to create, and in what format. Whether or not you have an existing archive of content that can be repurposed, it is easy to become overwhelmed by the variety of lesson formats available - from live and recorded webinars, to worksheets, slide presentations, PDF infographics, quizzes, and more. To pare things down, one channel I regularly recommend customers take advantage of are what we call microlearning lessons.

One of the most critical considerations when building a successful Customer Education program is developing content that addresses your learners' knowledge needs AND presents the information in a format that is engaging and valuable. While it is common knowledge that different formats appeal to different learning styles, it’s easy to overlook one key factor - the way that busy, modern adults learn is fundamentally different from traditional learning models that were developed for classroom-based formal school instruction.

By: Adam Tratt

We all want lessons to be easy to understand and hard to forget. But for those of us non-designer types, creating customer training materials that live up to this standard can be a frustrating and time-consuming chore.

There’s a lot to think about as you build your customer training strategy, and the process can be overwhelming, if you don’t have a set plan from the start. This template can help.