Skilljar Blog

Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

Learn How to Select an LMS for Customer Training

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Rachel Martinez
Rachel Martinez on Aug 8, 2017 5:30:00 AM

When developing an eLearning program for customer or partner training, it’s important to understand the unique characteristics of your learning audience, and know what different LMS options are available.

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Topics: Training, Advanced Topics

How to Take Your Training Data One Step Further

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Rachel Martinez
Rachel Martinez on Jul 26, 2017 5:30:00 AM

We recently released the eBook "How to Use Customer Training Data to Make Better Business Decisions," where we discussed the state of training metrics in 2017, and where there is still room to improve. Today's post is about how to understand the impact your team's results have on the company's bottom line.

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Topics: Training, Analytics, Metrics

[Slide Deck] A Guide to Marketing Customer Training

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Rachel Martinez
Rachel Martinez on Jul 25, 2017 4:30:00 AM

Most customers are not required to take training. As such, it’s crucial to create a marketing campaign that engages your training audience and demonstrates the value of your courses.

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Topics: Training, Advanced Topics

The Current State of Training Data

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Rachel Martinez
Rachel Martinez on Jul 20, 2017 5:30:00 AM

We recently released the eBook "How to Use Customer Training Data to Make Better Business Decisions," where we discussed the state of training metrics in 2017, and where there is still room to improve. Today's post is about how customer training teams are currently measuring the effectiveness of their programs.

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Topics: Training, Analytics, Metrics

[New eBook] How to Use Customer Training Data to Make Better Business Decisions

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Rachel Martinez
Rachel Martinez on Jul 11, 2017 5:30:00 AM

You may think customer training is crucial to the success of your organization. But do you actually have the data to prove it? Chances are, the answer is no.

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Topics: Training, Advanced Topics

[Webinar Recap] How to Demonstrate the ROI of Customer Training

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Rachel Martinez
Rachel Martinez on Jun 27, 2017 5:30:00 AM

*This post was updated on 7/17/2017.

Does your executive team understand the value of your customer training program? If not, advocating for additional resources will be a lost cause.

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Topics: Training, Webinars

Skilljar Announces New Website Launch

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Rachel Martinez
Rachel Martinez on Jun 20, 2017 5:30:00 AM


We’re excited to announce the launch of Skilljar’s newly revamped website. The site now offers easy access to key information, including an overview of our features, as well as a summary of the benefits we provide. Given how rapidly Skilljar is growing, we’ve also highlighted current job openings, along with our story from 2013 to today.

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Topics: Skilljar News

[New eBook] Training for a Millennial Audience

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Rachel Martinez
Rachel Martinez on Jun 13, 2017 5:30:00 AM

Millennials are quickly becoming the largest working generation. They are no longer leaders of tomorrow; they're leaders right now. For this reason, they are one of the most important audiences for you to engage with in your customer training program.

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Topics: Training, Advanced Topics

[New eBook] How to Market Customer Training

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Rachel Martinez
Rachel Martinez on May 9, 2017 5:30:00 AM

There’s nothing worse than putting a ton of time and effort into developing an external training program, only to launch...and hear crickets chirping. But don’t get too discouraged; more likely than not, this is just a sign that you need to increase awareness of your offerings.

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Topics: Training, Advanced Topics

[Webinar Recap] Building a Customer Onboarding Program: The Keys to Success

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Rachel Martinez
Rachel Martinez on Apr 25, 2017 5:30:00 AM

Customer onboarding is crucial for SaaS companies looking to drive recurring revenue. It allows you to improve users’ time to value, which leads to increased renewals.

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Topics: Training, Webinars

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