After several wild and mostly wonderful years as a quota-carrying AE (Account Executive), I recently moved into an ADR (Account Development Representative) leadership role here at Skilljar, and it turns out that this critical and oft-misunderstood function has evolved considerably since I last prospected full time. After three months, here are my observations so far.
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.
This week, we’re profiling Opal, a collaboration platform purpose-built for the modern marketing teams of the world’s most exceptional brands.
In our recent webinar, members of Skilljar’s Customer Success Team shared their insights on how to build a foundation and successfully scale your Customer Education program and team. Based on their experiences working with hundreds of companies of all sizes, the team recommended addressing the following four questions to ensure success:
In the past, customer acquisition was viewed as the primary means of revenue generation. However, if you’re in the Technology sector where the SaaS model is becoming increasingly popular, customer retention and expansion can be far more impactful and cost effective in driving growth. By some estimations, it can cost your company five times more to acquire a new customer than keeping an existing one. The bottom line: retaining your existing customers is extremely valuable.
This past week, we were honored to have startup veteran, Matt Shobe, join us in the Skilljar offices for our ongoing Chats with Interesting People Series (CHIPS).
Customer education is a highly effective mechanism to drive better product engagement, higher customer satisfaction, improved retention, and incremental expansion revenue. And while the establishment of a customer education program is a major milestone, it’s important to keep investing in the program as your product and customers evolve.
‘Seasoned Skillets’ is our series designed to showcase the Skilljar team behind the business. These folks (aka Skillets) are developing, designing, writing, calling, measuring, analyzing, and more to propel Skilljar forward as a market leader in the customer education industry. Next up, Aizat!
Topics: Meet Skilljar
From listing (and correctly spelling) all 13 Skilljar conference rooms, to sniffin’ out mystery ingredients, and flexin’ our current events’ knowledge, our quarterly Skilljar trivia night was a success!
In our recent webinar, Randon Ruggles, Manager, Curriculum and Content Development at Jamf, discussed five common Customer Education challenges and the integrations that the team has implemented to address these challenges.
Topics: Webinars & Events
Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results.
This week, we’re profiling ThoughtTrace, the leading provider for artificial intelligence and machine learning for document intelligence. Read on for thoughts from ThoughtTrace's Director of Education and Enablement, Catalina Herrera.