Marketing Your Customer Education Program via Email

Driving consumption of your training materials is among the most important parts of your Customer Education strategy. If you're a software company, new users that are in the user onboarding phase are some of the biggest consumers of training. It's important to get the word out about your program so they can get up and running fast. In addition to sharing recommendations on customer calls or making use of in-app guides, email is a powerful marketing channel that can help you reduce time-to-value when onboarding customers.

To get you started thinking about email marketing, here are a few examples of how our customers are currently using email to promote their onboarding programs.

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Topics: Integrations

4 Benefits of Integrating Customer Education and Support Technologies

The market is full of products designed to communicate with one another, so it’s perfectly reasonable to expect the sophisticated software running your customer education and support services to communicate with one another too. Yet for some reason, so many of us are still using dated and legacy business systems that don’t integrate, and house customer engagement data in silos.

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Topics: Features, Customer Success, Integrations

Introducing Skilljar’s Zoom Integration: Create and Manage your Zoom Live Training Events Directly from Skilljar

When customer education teams design programs to successfully onboard, engage, and retain customers, they have three types of training to choose from: self-paced, online training; live, instructor-led training (in-person or virtual); or a blend of both self-paced and instructor-led training.

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Topics: Features, Integrations, Skilljar News & Press

3 Reasons to Integrate Your LMS & CRM

Customer training rarely exists in a vacuum. If you want to engage the right customers at the right time, you likely need support from different teams, which need access to the same data set. How can you make this process as easy and painless as possible?  

In this blog post, we’ll walk you through three ways customer training teams can address this issue by integrating their LMS with their CRM.

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Topics: Training, Integrations

Customer Education and Your Customer Health Score

When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.

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Topics: Training, Analytics & Metrics, Integrations

[Webinar] Customer Education Meets Customer Success

In this webinar, John Leh, CEO and Lead Analyst at Talented Learning, and Sandi Lin, CEO and Co-Founder at Skilljar, explained why and how your organization can realize powerful results by combining the power of a modern customer-focused learning platform with Salesforce. In this dynamic one-hour session you’ll learn all the essentials:

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Topics: LMS, Analytics & Metrics, Customer Success, Integrations, Webinars & Events

Increasing Operational Efficiency With Customer Education

When you're looking for an LMS for customer training, maybe you start with simple goals around scaling your program, but once implemented, it's easy to see how a solid customer education program increases operational efficiency, drives revenue and product adoption, and helps raise brand awareness.

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Topics: Training, LMS, Analytics & Metrics, Customer Success, Integrations

3 Benefits of Integrating Your LMS With Certifications

We recently released the eBook "How to Align Customer Training With Certifications," where we discussed how training professionals have merged learning and certifications at their companies. Today's post is about the benefits of doing so.

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Topics: Training, LMS, Integrations

Creating a Customer-Centric Salesforce LMS Strategy

As a CRM, Salesforce’s goal is to help you effectively manage customer relationships. However, when a new customer account is signed, Salesforce only has information on the sales and buying contacts at an organization, not necessarily the ultimate end users of the product.

This presents a significant challenge for professionals in the customer training, success, and enablement industry. How do you get behavioral data on your actual customers (the product’s end users) into Salesforce to better personalize customer messaging, understand adoption, and report on customer health?

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Topics: Training, LMS, Integrations, Advanced Topics

How to Align Customer Training With Certifications

If you're struggling with delivering a cohesive customer training certification program, you're not alone. From strategy to systems to job functions, it's time for us to reassess how learning and certifications are delivered together.

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Topics: Training, Integrations, Advanced Topics

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