As we’ve transitioned from on-premise software to the cloud-based software-as-a-service (SaaS) model, we’ve also seen a new emphasis on customer health and its impact on broader company success. Industry data regularly reinforces the strong correlation between effective onboarding and customer health.

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Nintex, the global leader for process management and automation. The Nintex Workflow Platform helps clients accelerate progress on their digital transformation journeys.

In my last two blog posts, I discussed the importance of having a cohesive, overarching strategy and the establishment of a content development process in building a Customer Education Program. With this foundation in place, the third element of a successful Customer Education Program comes into play: technology. As our colleagues at TSIA Research explain, “With new learning approaches being introduced at a rapid rate, technology is a critical investment area for education services teams hoping to meet and exceed customer expectations.”

Procore Technologies is the world’s leading construction management software, connecting people, applications, and devices in a single, unified platform for construction professionals.

At our inaugural customer conference in November, Skilljar Connect, we asked our customers for their thoughts on the essential steps that must be taken before the first piece of content is developed for a customer education program.  From the responses, there was one recommendation that consistently stood out:

“Start with the goal and then move backward. Training has to be easy and add value. Also, if it is not easily consumable, then no one will take it.”

The Zenefits People Platform brings everything HR into one radically simple, single app, putting benefits, payroll, and HR access in the pockets and at the fingertips of employees at America's small and mid-sized businesses. 

We recently had hundreds of customer education leaders in town for Skilljar Connect 2018. After the conference, I took some time to reflect on our journey and what distinguishes great customer education programs at companies such as MapR, Nintex, Procore, Quick Base, The Trade Desk, Zenefits and Zendesk.

With so many events competing for your attention in 2019, it can be difficult to figure out which conferences are the right ones for you and your team. If you are looking for the best customer success, customer training, and customer marketing conferences of 2019, you’ve come to the right place. Here’s a handy guide to the upcoming events.

At Skilljar, we work with many companies that use online course delivery to improve their customer training. Your company’s success is based on your customers’ success and satisfaction. Whether you’re a software company, a fitness brand, or any industry in between, there are methods of customer training that can benefit your customer, and your company’s long-term sustainability. For companies that are still developing their strategy, it can be overwhelming to sift through all the different options being used today.