Sandi Lin

Recent Posts

Choosing an LMS: Build or Buy?

In choosing an LMS, an important first decision is whether to build it yourself or to buy it from a vendor. In this blog post, we make the case for each.

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Topics: Training, LMS

4 Incentives for Completing Training

Trainers who focus on customer and partner education understand that their audience consists of busy professionals who are on-the-go. Unlike mandatory compliance training where employees are captive at their desks, customer training is an optional, yet critical activity that leads to faster product adoption and long-term success.

Creating compelling training content in bite-size, self-paced pieces is the first step to encouraging knowledge mastery. When course completion is an important goal (and it may not be in all contexts), we've identified four incentives that are successfully used to encourage customers and partners to complete training. Read on for the details.

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Topics: Training

How to Integrate Training with Communities

Many companies offer a variety of education options for their customers and partners. Resources include self-serve knowledge articles, self-paced training, instructor-led training, discussion forums, in-app messaging, email newsletters, and conferences.

Since Skilljar helps companies create beautiful customer training experiences backed by data, we are frequently asked on best practices for seamless experiences. This article provides key tips and ideas for integrating training with communities.

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Topics: Training, Integrations

Why Enterprises Should Work with (Proven) Startups

A key challenge for startups that sell to enterprises is overcoming objections based on company size. As the saying goes, "Nobody ever got fired for choosing IBM." Startups carry unknown risks of product stability, financial viability, and business continuity.

Yet there are many powerful advantages for enterprises that choose to work with startups, of course, assuming that the product and team are reasonably proven. Skilljar is fortunate to already be working with the Fortune 1000, as well as outstanding mid-market companies and high-growth startups.

In this blog post, we outline the benefits of working with a startup and key ways to mitigate risks.

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Topics: LMS

4 New Places to Find Customer Trainers

Customer training is an emerging discipline that combines a diverse set of skills. Successful candidates need to be able to craft a story, communicate effectively with their audience, produce quality content, and measure results.

In the context of training customers (as opposed to training employees), successful candidates must also be flexible, fast-moving, and capable of working cross-functionally with other business leaders.

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Topics: Training

Are You Delivering Customer Training, Learning, or Education?

At Skilljar, we have often debated the proper word (training, learning, or education) for describing how knowledge is transferred from companies to their customers and partners. Although it is certainly an exercise in semantics, the words we choose do have meaning and impact to our clients. Many are also launching their first "training" initiatives and are unsure what to call their team.

In this blog post, we discuss the pros and cons of using the words "training" versus "learning" vs "education."

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Topics: Training

5 Best Practices for Creating Compelling Customer Training Content

If you've ever sat through boring compliance training that looks like it was made in the 70s, you might have been left with a bad impression of what training can be.

At Skilljar, we work with companies that take a fresh, innovative, and user-centric approach to enabling their customers. Many of them are reinventing training from the ground up, in a way that uses modern technology that appeals to today's self-paced adult learners.

In this blog post, we share 5 best practices on creating training content that people actually will want to take!

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Topics: Training, Customer Success

5 Ways to Be a Good Customer

Much of today's dialogue around customer success is focused on how customer success managers (CSMs) can structure processes, manage handoffs, and coach customers to long-term success. But like any good relationship, the best outcomes happen when both parties are working constructively to achieve success.

While it is the vendor's responsibility to set expectations with the customer and gain their buy-in for onboarding services and support, the customer can help facilitate this process too. In this blog post, we celebrate our customers with the 5 ways they've collaborated with us to drive successful business outcomes.

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Topics: Training, Customer Success

How BECU Uses Online Training as Lead Generation

Content marketers are entrusted with the responsibility of educating potential and existing customers with valuable resources related to their industry, but the content marketing toolbox hasn’t changed in recent years— eBooks, webinars, blogs, and videos.

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Topics: Training, Marketing

3 Easy Ways to Launch 1-to-Many Customer Onboarding

Customer onboarding is one of the most critical stages of the customer relationship, when customers are most fully engaged, excited about the product, and ready to start implementation. Yet customer success teams are often bottlenecked in this critical phase, instead turning their attention to more immediate issues like renewals, complex questions, and fire-fighting issues with launched customers.

Even though the activities and knowledge needed for onboarding are already routine for the customer success team, for customers, the onboarding experience is their first real interaction with the product.

As a result, many customer success teams are looking for ways to scale the traditional sequence of 1-on-1 onboarding calls to a higher-quality, repeatable, and 1-to-many experience. While this may seem like a daunting task at first, there are easy ways to get started and take incremental steps to help scale this process. Read on for 3 tips you can implement immediately to begin scaling your customer onboarding process.

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Topics: Live Training, Customer Success

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