Should you offer paid training? What about certifications or live training? What type of lesson pathways make sense for your audience?

If you already know how you’d answer these questions, you’re in great shape! But if you need a little extra inspiration for your training strategy, we’ve got you covered.

If you’re a customer training professional, you may understand that the right training strategy can have a huge impact on your company’s bottom line. But, do you have relevant data to present to senior leadership? To build an effective business case for customer training, you need more than just anecdotal evidence.  

This infographic can help. Did you know:

• 28% of deployed software goes unused?
• 71% of B2B customers are indifferent or actively disengaged?
• 80% of enterprise training is still done in person, but often with enormous travel and facilities expenses?

If you’re creating a customer education program, the question of whether to charge for training will come up. When it does, do you know what your response will be?

Keep in mind, there’s not one right answer. Different teams utilize different strategies, depending on their business goals. If you’re not sure which one is the best fit for your organization, this blog post can help.

When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

So far, we’ve dug into what training teams overlook when launching an LMS, and traits you should look for when hiring a customer trainer. This month, the question is:

"How can you surface customer training goals across the organization?"

So, you’ve launched an amazing customer training program. The next step is to determine what’s working (and what’s not). 

If you have a strong understanding of your customer base, you might be able to make some accurate assumptions about their behavior. But trust us, you’ll be much better off taking a truly data-driven approach.

LAER - Land, Adopt, Expand, Renew. This was the model that framed much of the conversation at the Technology Services World Conference held last week in San Diego. The LAER framework helps outline the customer journey for subscription businesses that are growing their revenue within their customer base. For those of you who are unfamiliar with the event, TSW is hosted by the Technology Services Industry Association (TSIA), and blends service professionals from across industry disciplines - Education Services, Customer Success, Support Services, Professional Services, Managed Services and more.