With the rise in SaaS companies and recurring revenue models, businesses are evolving the ways in which they interact with customers. Software sales are no longer one-and-done deals as companies are tasked with continued customer success and renewals. As software companies throw more resources into training, there’s increasing pressure to recuperate costs, and change training from a cost center into a profit center.
As smartphone and tablet use continues to rise, so do our expectations for mobile adaptability in eLearning. The training industry is constantly talking about responsive learning, mobile compatibility, and best practices. Mobile learning is more than just content: it’s an entire experience, and it’s important to consider that as you develop your modern training program. Here are a few tips to consider.
In this edition of our Ask a CSM series, we're chatting with James Kaiser, Customer Success Manager at Moz.
Just like any other product, training courses require compelling marketing in order to reach their key audience and accomplish their intended purpose. It can be difficult to convince people to take time out of their day to participate in a training course, especially if it isn't mandatory and/or free. Here are our top 3 tips on how to effectively market your online training courses to reach your target audience.
When launching a new LMS, there are several important things to keep in mind to help you plan a successful deploy. We've put together a complete booklet of worksheets to help you set yourself and your team up for success.
Onboarding content is often an afterthought. Customer Success Managers or Onboarding Specialists will walk customers through a product in a live training, and the information is quickly forgotten, or the customer leaves feeling like they were just completely overloaded. It’s clear that heightened awareness around onboarding as a critical component of the customer lifecycle is changing this, and customers are demanding that companies make them successful. That starts with providing the right information and resources during onboarding. If you’re building out your onboarding program, here are a few things you may want to think about as you plan and create your content.
*This post was updated on 12/6/2016
Skilljar's own Linda Schwaber-Cohen, Head of Training, and Sara Robba, Customer Success Manager, hosted a webinar on December 6th discussing Skilljar's findings from our Customer Training Completion Rates study and the implications of those findings for the training industry. To those of you who listened in, thank you for your participation and feedback. If you were unable to join us, here is a brief recap of what we covered, as well as a link to download the full recording.
The onboarding process is a truly unique stage in the customer journey with your product and your company. During this phase, customers are eager to get started with your product or service, and the customer service they receive sets the tone for all future interactions that they'll have with you. Onboarding is a time when your customer support is key and can make or break a user’s opinion of your company. If you are on the fence about whether or not a customer onboarding program is worth the time, effort, and financial investment, this post is here to tell you why it is essential to your company’s success.