Linda Schwaber-Cohen

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Recent Posts

Skilljar Launches Zendesk App to Empower Customer Service Teams with Training Insights

Seattle, WA - Skilljar, the leading customer training platform, today announced the launch of its app that extends Zendesk, Inc.’s cloud-based customer service platform. The integration enables mutual customers to seamlessly access Skilljar training activity next to support tickets on their Zendesk dashboard. Agents using the Zendesk interface can then provide more informed responses and target content recommendations, based on prior customer training activity in Skilljar.

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Topics: Skilljar News & Press

Technology Services World - Education Services as a Cross-Functional Growth Engine

LAER - Land, Adopt, Expand, Renew. This was the model that framed much of the conversation at the Technology Services World Conference held last week in San Diego. The LAER framework helps outline the customer journey for subscription businesses that are growing their revenue within their customer base. For those of you who are unfamiliar with the event, TSW is hosted by the Technology Services Industry Association (TSIA), and blends service professionals from across industry disciplines - Education Services, Customer Success, Support Services, Professional Services, Managed Services and more.

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Topics: Training, Analytics & Metrics

5 Steps to Successful Customer Onboarding

Here at Skilljar, we spend a lot of time working with companies who are onboarding customers. Given our experience in this area, we wanted to share some essential principles for great customer onboarding.

In the SlideShare below, we’ll touch on what we like to call the 5 Ms: 

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Topics: Training

Training Professionals, We are the Glue - Inspiration from LSCON

I’m fortunate that I often find myself at industry conferences. They give me a chance to step back from my day to day to engage in learning, interesting conversations, and a new understanding of how Skilljar helps our audience, and sometimes, they inspire. Learning Solutions Conference got me excited about our industry, the future, and the role we, as training teams, play in it.

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Topics: Training, Webinars & Events

10 Tips to Make Mobile Learning Great

Did you know that 72% of people in the U.S. have a smartphone? And yet, only about 9% of learning on Skilljar is happening on mobile phones, and about 4% on tablets.

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Topics: Creating Content

5 Steps to High Quality Software Tutorials

Video is proven to be an effective means of training customers, and software tutorials lend themselves especially well to video. You don’t need an expensive setup, and you don’t even have to appear on camera. While you may be afraid to get started with video, with a little planning, it’s simple to get up and running with video tutorials.

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Topics: Creating Content

The Future of Training at DevLearn 2017

DevLearn 2017 has left the building. After three days in Las Vegas full of learning, networking and discovering what the future holds for the training world, it’s time to say goodbye to new friends and get ready to apply everything we’ve learned back home. DevLearn is the eLearning Guild’s largest conference, with over 3000 attendees and hundreds of sessions to choose from. While I can’t begin to fit everything I’ve learned into one blog post, two major themes held true throughout my time at DevLearn.

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Topics: Training, Instructional Design

4 Lessons Learned from Launching Skilljar Academy

At Skilljar, we talk a lot about the merits of on-demand customer training, so it was important for us to “drink our own champagne,” and use our product to help our customers. This past summer, we launched Skilljar Academy. In the process, I’ve learned a ton.

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Topics: Training

Should eLearning be Free?

It's true that eLearning programs facilitate customer education in a scalable and sustainable way. However, creating high-quality content is still time consuming, and training teams have a lot to consider when deciding whether to charge for these experiences. This post describes a few things to keep in mind if you're not sure whether you should provide free or paid content.

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Topics: Training

How to Motivate Customers to Complete Training

Win the battle of customer priorities by employing some creative techniques to keep your customers engaged in your training program. Learn about incentives that can be used to promote customer education and encourage customers to complete their training courses. Examples include promotions, CE credit and more. 
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Topics: Creating Content

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