Linda Schwaber-Cohen

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Recent Posts

Marketing Your Customer Education Program via Email

Driving consumption of your training materials is among the most important parts of your Customer Education strategy. If you're a software company, new users that are in the user onboarding phase are some of the biggest consumers of training. It's important to get the word out about your program so they can get up and running fast. In addition to sharing recommendations on customer calls or making use of in-app guides, email is a powerful marketing channel that can help you reduce time-to-value when onboarding customers.

To get you started thinking about email marketing, here are a few examples of how our customers are currently using email to promote their onboarding programs.


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Topics: Integrations

State of Customer Training 2019 - TSIA Webinar Recap

Last week, I had the pleasure of attending a TSIA webinar hosted by Maria Manning-Chapman on the state of customer training. Maria has a wealth of information about the customer education industry and utilized data compiled from member inquiries, benchmark survey, and topical industry surveys. This webinar focused on the trends uncovered in this study, particularly those related to revenue, content, and offer development. In the following post, I will summarize some of the key trends and insights Maria presented. If you’re interested in listening to the full webinar, you can view the 30-minute presentation here.

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Topics: Webinars & Events

Our Favorite New Features of 2018

Skilljar launched so many new features in 2018 that we couldn't resist taking a moment to pick favorites! I asked some colleagues here at Skilljar what their favorites were -- here's what they said. 

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Topics: Features

The New Formula for Customer Onboarding:Preventing Customer Churn and Driving Product Adoption

Webinar Date and Time: Thursday, January 17th, 10AM Pacific

Failed onboarding is the number-one source of customer churn, and a common problem for customer success leaders. When it comes to customer onboarding, there’s no one-size-fits-all approach, but that shouldn’t stop you from forming an effective onboarding strategy. Using a number of key variables that inform your education strategy and program design, you can build a program that consistently drives product adoption and value attainment among accounts and users.

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Topics: Webinars & Events

Upcoming Webinar with TechSmith: Building a Customer Learning Destination with Video

Check out the details for our upcoming webinar with TechSmith about TechSmith Academy and Camtasia Certification programs. 

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Topics: Instructional Design, Marketing, Webinars & Events

4 Benefits of Integrating Customer Education and Support Technologies

The market is full of products designed to communicate with one another, so it’s perfectly reasonable to expect the sophisticated software running your customer education and support services to communicate with one another too. Yet for some reason, so many of us are still using dated and legacy business systems that don’t integrate, and house customer engagement data in silos.

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Topics: Features, Customer Success, Integrations

[Webinar] How Zenefits Uses a Customer Enablement Tech Stack to Drive Adoption

 

The Education Services team at Zenefits was looking to provide easily accessible and immediately usable education offerings to drive customer adoption and engagement. The company addressed this challenge by connecting the technologies powering its training, support, and customer advocacy programs into an ecosystem for customer enablement. This ecosystem has made it simpler for customers to onboard, and for the Zenefits team to maximize and measure the net impact of their initiatives.

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Topics: LMS, Analytics & Metrics, Customer Success, Webinars & Events

[Webinar] Driving Customer Health Through Education

How actionable is your customer education data? And are you combining it with other business metrics to uncover the impact of your training program? Innovative Education Services teams are integrating their Customer Training Platform (CTP) and CRM systems to uncover valuable insights, and answer mission-critical business questions.

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Topics: LMS, Analytics & Metrics, Webinars & Events

Customer Education and Your Customer Health Score

When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.

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Topics: Training, Analytics & Metrics, Integrations

Skilljar Launches Zendesk App to Empower Customer Service Teams with Training Insights

Seattle, WA - Skilljar, the leading customer training platform, today announced the launch of its app that extends Zendesk, Inc.’s cloud-based customer service platform. The integration enables mutual customers to seamlessly access Skilljar training activity next to support tickets on their Zendesk dashboard. Agents using the Zendesk interface can then provide more informed responses and target content recommendations, based on prior customer training activity in Skilljar.

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Topics: Skilljar News & Press

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