Driving consumption of your training materials is among the most important parts of your Customer Education strategy. If you're a software company, new users that are in the user onboarding phase are some of the biggest consumers of training. It's important to get the word out about your program so they can get up and running fast. In addition to sharing recommendations on customer calls or making use of in-app guides, email is a powerful marketing channel that can help you reduce time-to-value when onboarding customers.

To get you started thinking about email marketing, here are a few examples of how our customers are currently using email to promote their onboarding programs.

Last week, I had the pleasure of attending a TSIA webinar hosted by Maria Manning-Chapman on the state of customer training. Maria has a wealth of information about the customer education industry and utilized data compiled from member inquiries, benchmark survey, and topical industry surveys. This webinar focused on the trends uncovered in this study, particularly those related to revenue, content, and offer development. In the following post, I will summarize some of the key trends and insights Maria presented. If you’re interested in listening to the full webinar, you can view the 30-minute presentation here.

Skilljar launched so many new features in 2018 that we couldn't resist taking a moment to pick favorites! I asked some colleagues here at Skilljar what their favorites were -- here's what they said. 

Webinar Date and Time: Thursday, January 17th, 10AM Pacific

Failed onboarding is the number-one source of customer churn, and a common problem for customer success leaders. When it comes to customer onboarding, there’s no one-size-fits-all approach, but that shouldn’t stop you from forming an effective onboarding strategy. Using a number of key variables that inform your education strategy and program design, you can build a program that consistently drives product adoption and value attainment among accounts and users.

Check out the details for our upcoming webinar with TechSmith about TechSmith Academy and Camtasia Certification programs. 

The market is full of products designed to communicate with one another, so it’s perfectly reasonable to expect the sophisticated software running your customer education and support services to communicate with one another too. Yet for some reason, so many of us are still using dated and legacy business systems that don’t integrate, and house customer engagement data in silos.

How actionable is your customer education data? And are you combining it with other business metrics to uncover the impact of your training program? Innovative Education Services teams are integrating their Customer Training Platform (CTP) and CRM systems to uncover valuable insights, and answer mission-critical business questions.

At Skilljar, we work with many companies that use online course delivery to improve their customer training. Your company’s success is based on your customers’ success and satisfaction. Whether you’re a software company, a fitness brand, or any industry in between, there are methods of customer training that can benefit your customer, and your company’s long-term sustainability. For companies that are still developing their strategy, it can be overwhelming to sift through all the different options being used today.