Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

[Webinar Recap] 2018 Customer Journey Trends: a Q&A with Coastal Cloud

*This post was updated on 5/14/18

Where does your customer onboarding program stand, and how does it compare to others at companies of a similar size? How are different SaaS companies thinking about measuring customer value?

In our latest webinar, we discussed early findings from the Coastal Cloud Customer Success Industry Report, featuring insights gathered from in-depth conversations with more than 40 Customer Success leaders.

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Topics: Webinars & Events

[Webinar Recap] Why Every Tech Company Needs a Customer Enablement Program

*This post was updated on 5/7/18

Imagine that your company has spent countless hours and resources to close a deal. Then one year later, that account churns. Before you start pointing fingers, it’s important to recognize that today’s customers have more choices than ever before. If you want to keep their business, you need to set them up for success from day one. So, what can you do?

In our latest webinar, Skilljar’s own Linda Schwaber-Cohen discussed this issue, and how companies today are addressing it through effective customer enablement.

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Topics: Webinars & Events

What Traits Should You Look for When Hiring a Customer Trainer?

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

“What traits should you look for when hiring a customer trainer?”

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Topics: Training

Are Your Customers Fair-Weather Fans?

I’ll be the first to admit: I’m a fair-weather fan. I’ve gone to quite a few baseball games, and will cheer for my favorite team (but only when they’re winning). Unfortunately, this same concept may apply to your customers, and how they interact with your brand.

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Topics: Training

What is Partner Training?

If someone is looking to buy your software, it shouldn’t matter whether they work with you, or a member of your partner program. The customer experience should be the same. Unfortunately, this is not always the case.

Enter partner training.

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Topics: Training

Training Tips with Doug McDaniel, Engagio

In this edition of our Training Tips series, we asked Doug McDaniel from Engagio to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

What Do Customer Training Teams Overlook When Planning a Launch?

In this blog series, we’re drawing on the expertise of Skilljar’s very own Customer Success team. They’ve helped countless teams launch successful customer training programs, and have some great insights to share. Stay tuned for new Q&As each month!

First up: “What do customer training teams overlook when planning a launch?”

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Topics: Training

Training Tips with Jesse Evans, Facebook

In this edition of our Training Tips series, we asked Jesse Evans from Facebook to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

There's No Luck in eLearning

St. Patrick's Day was this past weekend! We'd like to continue the fun by giving four-leaf clovers to everyone at the start of their customer training journey. But unfortunately, there’s no shortcut to the end of the rainbow. If you want to reach that pot of gold and engage your customers with high-quality content, you need to develop a plan.

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Topics: Training, LMS

How to Price and Package Customer Training

To charge or not to charge? That is the question many customer training teams are facing today. The answer, however, is not always a straightforward yes or no.

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Topics: Training, Advanced Topics

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