Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

Goals & Benchmarks for a Best in Class Training Plan

We recently released the eBook "3 Ways to Create a Best in Class Customer Training Plan," where we discussed the impact the GET Methodology can have on your overall training plan. Today's post is about how to improve your program by establishing realistic goals and benchmarks.

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Topics: Training, Analytics & Metrics

Training Tips with Dave Derington, Gainsight

In this edition of our Training Tips series, we asked Dave Derington, Gainsight's former Manager of Educational Services, to share his insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

Announcing Your Guide to the B2B Customer Enablement Landscape

Customer enablement is a fast-growing function within B2B organizations. In fact, today’s customers expect their vendors to help them achieve business success, not just sell them a product. With the rise of the SaaS business model, customers can switch products much more easily than in the past, and vendors must now continuously earn their subscription renewals and expansions. For this reason, B2B companies must now provide a differentiated and effective customer success experience, or suffer the consequences of poor product adoption and ultimately churn.

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Topics: Training, Customer Success

[New eBook] 3 Ways to Create a Best in Class Training Plan

 School is officially in session, and midterms will be here before you know it! When the time comes, will your training plan make the grade?

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Topics: Training, Advanced Topics

5 Must-Read Articles on Video in eLearning

*This post was updated on 9/5/17.

Video is rapidly becoming the key format to demonstrate, engage and train online learners. Don’t believe us? In a recent study, we found courses that have video have a 51% completion rate, while those that don’t have video were completed 36% of the time. And of course, as technology continues to develop, this type of content has never been easier to produce and access.

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Topics: Training, Instructional Design

Back to School: 3 Steps to an A+ Customer Training Plan

*This post was updated on 9/19/2017.

It’s that time of year again...summer is winding down, which means students and teachers need to prep for the busy months of learning ahead. The same is true for customer training teams.

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Topics: Training, Webinars & Events

Training Tips with Rita Patterson, Manager, Customer Education at PayScale

In this edition of our Training Tips series, we asked Rita Patterson, PayScale's Manager, Customer Education, to share her insights and tips about training customers!

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Topics: Training, Customer Success, Training Tips

Learn How to Select an LMS for Customer Training

When developing an eLearning program for customer or partner training, it’s important to understand the unique characteristics of your learning audience, and know what different LMS options are available.

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Topics: Training, Advanced Topics

How to Take Your Training Data One Step Further

We recently released the eBook "How to Use Customer Training Data to Make Better Business Decisions," where we discussed the state of training metrics in 2017, and where there is still room to improve. Today's post is about how to understand the impact your team's results have on the company's bottom line.

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Topics: Training, Analytics & Metrics

[Slide Deck] A Guide to Marketing Customer Training

Most customers are not required to take training. As such, it’s crucial to create a marketing campaign that engages your training audience and demonstrates the value of your courses.

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Topics: Training, Advanced Topics

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