Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

The Current State of Training Data

We recently released the eBook "How to Use Customer Training Data to Make Better Business Decisions," where we discussed the state of training metrics in 2017, and where there is still room to improve. Today's post is about how customer training teams are currently measuring the effectiveness of their programs.

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Topics: Training, Analytics & Metrics

[New eBook] How to Use Customer Training Data to Make Better Business Decisions

You may think customer training is crucial to the success of your organization. But do you actually have the data to prove it? Chances are, the answer is no.

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Topics: Training, Advanced Topics

[Webinar Recap] How to Demonstrate the ROI of Customer Training

*This post was updated on 7/17/2017.

Does your executive team understand the value of your customer training program? If not, advocating for additional resources will be a lost cause.

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Topics: Training, Webinars & Events

Skilljar Announces New Website Launch


We’re excited to announce the launch of Skilljar’s newly revamped website. The site now offers easy access to key information, including an overview of our features, as well as a summary of the benefits we provide. Given how rapidly Skilljar is growing, we’ve also highlighted current job openings, along with our story from 2013 to today.

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Topics: Skilljar News & Press

[New eBook] Training for a Millennial Audience

Millennials are quickly becoming the largest working generation. They are no longer leaders of tomorrow; they're leaders right now. For this reason, they are one of the most important audiences for you to engage with in your customer training program.

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Topics: Training, Advanced Topics

[New eBook] How to Market Customer Training

There’s nothing worse than putting a ton of time and effort into developing an external training program, only to launch...and hear crickets chirping. But don’t get too discouraged; more likely than not, this is just a sign that you need to increase awareness of your offerings.

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Topics: Training, Advanced Topics

[Webinar Recap] Building a Customer Onboarding Program: The Keys to Success

Customer onboarding is crucial for SaaS companies looking to drive recurring revenue. It allows you to improve users’ time to value, which leads to increased renewals.

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Topics: Training, Webinars & Events

[New eBook] Building a Business Case for Customer Training

If you tell your executive team you’d like to expand your customer training program, they’ll likely have some concerns. If you don’t know how to respond – and if you can’t provide them with specific, measurable results – don’t be surprised when the answer is no.  

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Topics: Training, Advanced Topics

[New eBook] The 3 Stages of Customer Training Development

 It would be great to hit the ground running from day one, but that isn’t always realistic – especially when your customer training team is facing significant roadblocks. For this reason, you may want to start small and grow your program in a sustainable way.

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Topics: Training, Advanced Topics

3 Questions to Ask Before Building Your Customer Training Program

Many organizations are well aware of the benefits of customer training. And yet, they may still struggle to implement an effective program. Why is that? 

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Topics: Training, Creating Content

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