Rachel Martinez

As Content Marketing Manager, Rachel spends her days building out Skilljar's editorial calendar, dreaming up both short-form and long-form content for effective lead generation.

Recent Posts

Training Strategies for Customer Success

On Thursday, February 23, Skilljar’s Training Manager, Linda Schwaber-Cohen participated in an AMA with SuccessHacker on “Training Strategies for Customer Success.”

The full transcript can be viewed here. But for those of you who are short on time, we’ve put together the following post, which has been edited for clarity and length.

Continue reading for a few key takeaways from the conversation.

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Topics: Training, Live Training

[New Study] The Anatomy of a Training Course

 In our latest study, we analyzed overarching content creation trends within the training space. The findings presented here can serve as a benchmark as you build out your own strategy.

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Topics: Training, Advanced Topics

How to Use Email to Market Your Training

So, you’ve taken the time to create compelling eLearning content. Why, then, are you still seeing such low course enrollment and completion rates?

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Topics: Training, Marketing

Customizing Content for Internal Satisfaction

In a recent survey, 45% of workers reported current training offerings aren’t relevant to employees’ daily responsibilities (source: Chief Learning Officer). Why is that? And more importantly, how can you address this issue within your organization?

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Topics: Training, Creating Content

[Webinar Recap] How to Create a Successful Customer Training Strategy

*This post was updated on 2/15/2017

Looking to create a comprehensive customer training strategy? Don't worry; this might seem overwhelming, but the experts from Skilljar and SuccessHacker are here to help.

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Topics: Training, Webinars & Events

2017 Trends in eLearning

The eLearning industry is changing as organizations adapt to meet the needs of new students with new expectations. Today, most learners are looking for more than a passive experience; they want to be fully engaged in their training.

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Topics: Training, Creating Content

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