In this edition of our Ask a CSM series, we're chatting with James Kaiser, Customer Success Manager at Moz.

Just like any other product, training courses require compelling marketing in order to reach their key audience and accomplish their intended purpose. It can be difficult to convince people to take time out of their day to participate in a training course, especially if it isn't mandatory and/or free. Here are our top 3 tips on how to effectively market your online training courses to reach your target audience.

The onboarding process is a truly unique stage in the customer journey with your product and your company. During this phase, customers are eager to get started with your product or service, and the customer service they receive sets the tone for all future interactions that they'll have with you. Onboarding is a time when your customer support is key and can make or break a user’s opinion of your company. If you are on the fence about whether or not a customer onboarding program is worth the time, effort, and financial investment, this post is here to tell you why it is essential to your company’s success.

Until I began working at Skilljar, I had never been exposed to the LMS and training software industry. I learned quickly that there were dozens of commonly used acronyms and words in this field that I didn’t know. This post is for those of you who have found yourselves frequently having to Google definitions of terms on your journey to finding an LMS. Below is a list of some of the terminology that you will need to know as you learn more about Skilljar and its services.

Planning which conferences to attend next year? For professionals in customer success, customer training, and customer marketing, here's a handy guide to upcoming events.

We'll keep this list updated as we learn more. The conferences that say TBD are based on the month that they were held in 2016, but no 2017 conference dates have been released yet. If we missed any, let us know in the comments! 

This past October, we released a study on Customer Training Completion Rates, and last week we discussed the study’s findings on how session times impact completion rates. This post is about our findings regarding the impact of video content on training completion rates, and how including videos in your training can raise the course participation and completion.

Picture this: You are a training manager, and you have been working for months creating a comprehensive customer onboarding course online. After one month of your course being active, your analytics report shows that about half of the customers are dropping out of the training after the third module. Why are they leaving before the training is complete? Have they lost interest in your product, or just your online course?

This past October, we released a study on Customer Training Completion Rates. This post will be outlining our findings regarding how SCORM impacts these completion rates and whether or not SCORM lessons will benefit your training program.

This past August, we published our eBook "Best Practices for Launching an LMS." So far, we have discussed the first step in the LMS launch process, Defining and Scoping, and the second step, Planning. Today's post will cover the third and final step, The Launch.