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Linda Schwaber-Cohen

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[Webinar] How Zenefits Uses a Customer Enablement Tech Stack to Drive Adoption

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on September 20, 2018

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Topics: LMS, Analytics & Metrics, Webinars & Events, Customer Success

[Webinar] Driving Customer Health Through Education

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on August 28, 2018

How actionable is your customer education data? And are you combining it with other business metrics to uncover the impact of your training program? Innovative Education Services teams are integrating their Customer Training Platform (CTP) and CRM systems to uncover valuable insights, and answer mission-critical business questions.

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Topics: LMS, Analytics & Metrics, Webinars & Events

Customer Education and Your Customer Health Score

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on June 12, 2018

When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.

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Topics: Integrations, Training, Analytics & Metrics

Skilljar Launches Zendesk App to Empower Customer Service Teams with Training Insights

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 31, 2018

Seattle, WA - Skilljar, the leading customer training platform, today announced the launch of its app that extends Zendesk, Inc.’s cloud-based customer service platform. The integration enables mutual customers to seamlessly access Skilljar training activity next to support tickets on their Zendesk dashboard. Agents using the Zendesk interface can then provide more informed responses and target content recommendations, based on prior customer training activity in Skilljar.

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Topics: Skilljar News & Press

Technology Services World - Education Services as a Cross-Functional Growth Engine

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 16, 2018

LAER - Land, Adopt, Expand, Renew. This was the model that framed much of the conversation at the Technology Services World Conference held last week in San Diego. The LAER framework helps outline the customer journey for subscription businesses that are growing their revenue within their customer base. For those of you who are unfamiliar with the event, TSW is hosted by the Technology Services Industry Association (TSIA), and blends service professionals from across industry disciplines - Education Services, Customer Success, Support Services, Professional Services, Managed Services and more.

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Topics: Analytics & Metrics, Training

5 Steps to Successful Customer Onboarding

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on April 17, 2018

Here at Skilljar, we spend a lot of time working with companies who are onboarding customers. Given our experience in this area, we wanted to share some essential principles for great customer onboarding.

In the SlideShare below, we’ll touch on what we like to call the 5 Ms: 

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Topics: Training

Training Professionals, We are the Glue - Inspiration from LSCON

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on April 4, 2018

I’m fortunate that I often find myself at industry conferences. They give me a chance to step back from my day to day to engage in learning, interesting conversations, and a new understanding of how Skilljar helps our audience, and sometimes, they inspire. Learning Solutions Conference got me excited about our industry, the future, and the role we, as training teams, play in it.

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Topics: Training, Webinars & Events

10 Tips to Make Mobile Learning Great

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on January 2, 2018

Did you know that 72% of people in the U.S. have a smartphone? And yet, only about 9% of learning on Skilljar is happening on mobile phones, and about 4% on tablets.

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Topics: Creating Content

5 Steps to High Quality Software Tutorials

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on December 13, 2017

Video is proven to be an effective means of training customers, and software tutorials lend themselves especially well to video. You don’t need an expensive setup, and you don’t even have to appear on camera. While you may be afraid to get started with video, with a little planning, it’s simple to get up and running with video tutorials.

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Topics: Creating Content

The Future of Training at DevLearn 2017

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on November 1, 2017

DevLearn 2017 has left the building. After three days in Las Vegas full of learning, networking and discovering what the future holds for the training world, it’s time to say goodbye to new friends and get ready to apply everything we’ve learned back home. DevLearn is the eLearning Guild’s largest conference, with over 3000 attendees and hundreds of sessions to choose from. While I can’t begin to fit everything I’ve learned into one blog post, two major themes held true throughout my time at DevLearn.

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Topics: Training, Instructional Design

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