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Linda Schwaber-Cohen

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The New Formula for Customer Onboarding:Preventing Customer Churn and Driving Product Adoption

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on December 12, 2018

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Topics: Webinars & Events

Upcoming Webinar with TechSmith: Building a Customer Learning Destination with Video

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on November 27, 2018

Check out the details for our upcoming webinar with TechSmith about TechSmith Academy and Camtasia Certification programs. 

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Topics: Webinars & Events, Marketing, Instructional Design

4 Benefits of Integrating Customer Education and Support Technologies

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on November 27, 2018

The market is full of products designed to communicate with one another, so it’s perfectly reasonable to expect the sophisticated software running your customer education and support services to communicate with one another too. Yet for some reason, so many of us are still using dated and legacy business systems that don’t integrate, and house customer engagement data in silos.

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Topics: Features, Customer Success, Integrations

[Webinar] How Zenefits Uses a Customer Enablement Tech Stack to Drive Adoption

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on September 20, 2018

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Topics: LMS, Analytics & Metrics, Webinars & Events, Customer Success

[Webinar] Driving Customer Health Through Education

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on August 28, 2018

How actionable is your customer education data? And are you combining it with other business metrics to uncover the impact of your training program? Innovative Education Services teams are integrating their Customer Training Platform (CTP) and CRM systems to uncover valuable insights, and answer mission-critical business questions.

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Topics: LMS, Analytics & Metrics, Webinars & Events

Customer Education and Your Customer Health Score

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on June 12, 2018

When it comes to customer renewal and expansion, there’s no question that training and education is strongly correlated. Skilljar customers regularly report on trained cohorts of customers renewing and expanding at a higher rate than untrained customers. On one hand, it’s useful to uncover this correlation in your own organization, but truly innovative companies are taking it one step further and using customer education data as an indicator of customer health.

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Topics: Integrations, Training, Analytics & Metrics

Skilljar Launches Zendesk App to Empower Customer Service Teams with Training Insights

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 31, 2018

Seattle, WA - Skilljar, the leading customer training platform, today announced the launch of its app that extends Zendesk, Inc.’s cloud-based customer service platform. The integration enables mutual customers to seamlessly access Skilljar training activity next to support tickets on their Zendesk dashboard. Agents using the Zendesk interface can then provide more informed responses and target content recommendations, based on prior customer training activity in Skilljar.

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Topics: Skilljar News & Press

Technology Services World - Education Services as a Cross-Functional Growth Engine

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on May 16, 2018

LAER - Land, Adopt, Expand, Renew. This was the model that framed much of the conversation at the Technology Services World Conference held last week in San Diego. The LAER framework helps outline the customer journey for subscription businesses that are growing their revenue within their customer base. For those of you who are unfamiliar with the event, TSW is hosted by the Technology Services Industry Association (TSIA), and blends service professionals from across industry disciplines - Education Services, Customer Success, Support Services, Professional Services, Managed Services and more.

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Topics: Analytics & Metrics, Training

5 Steps to Successful Customer Onboarding

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on April 17, 2018

Here at Skilljar, we spend a lot of time working with companies who are onboarding customers. Given our experience in this area, we wanted to share some essential principles for great customer onboarding.

In the SlideShare below, we’ll touch on what we like to call the 5 Ms: 

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Topics: Training

Training Professionals, We are the Glue - Inspiration from LSCON

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Linda Schwaber-Cohen
Linda Schwaber-Cohen on April 4, 2018

I’m fortunate that I often find myself at industry conferences. They give me a chance to step back from my day to day to engage in learning, interesting conversations, and a new understanding of how Skilljar helps our audience, and sometimes, they inspire. Learning Solutions Conference got me excited about our industry, the future, and the role we, as training teams, play in it.

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Topics: Training, Webinars & Events

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