Skilljar Blog

Sandi Lin

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Creating a Customer-Centric Salesforce LMS Strategy

Posted by Sandi Lin on Nov 8, 2017 5:30:00 AM

As a CRM, Salesforce’s goal is to help you effectively manage customer relationships. However, when a new customer account is signed, Salesforce only has information on the sales and buying contacts at an organization, not necessarily the ultimate end users of the product.

This presents a significant challenge for professionals in the customer training, success, and enablement industry. How do you get behavioral data on your actual customers (the product’s end users) into Salesforce to better personalize customer messaging, understand adoption, and report on customer health?

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Topics: Training, LMS, Integrations, Advanced Topics

Innovation (or Lack Thereof) in the LMS Industry

Posted by Sandi Lin on Sep 6, 2017 5:30:00 AM

If you’re unhappy with your LMS, you’re in good company. The Learning Management System (LMS) is one of the oldest and most hated categories in enterprise software. According to a recent report from the eLearning Guild, fully one-third of organizations are “dissatisfied” or “very dissatisfied” with their LMS. In addition, over half of organizations are planning to change their LMS within the next year, and 89% within the next three years.

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Topics: LMS

Why Your LMS Needs to Integrate With Salesforce

Posted by Sandi Lin on Sep 14, 2016 5:30:00 AM

At Skilljar, we understand that your business relies on Salesforce as the source of record for all customer data. Our Salesforce integration puts the LMS data you need right into your CRM, in real time, to increase your team’s efficiency and create a flawless customer training experience. When your team runs on Salesforce, you can accelerate results by seamlessly integrating your LMS and CRM, with the ultimate goal of improving your product adoption and long-term revenue.

In this blog post, we discuss the specific benefits of integrating your LMS with Salesforce.

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Topics: LMS, Integrations, Advanced Topics

Meet Adrienne Domingus, Software Development Engineer at Skilljar

Posted by Sandi Lin on Sep 1, 2016 5:30:00 AM

I'm very excited to welcome Adrienne Domingus to the Skilljar team as our Associate Software Development Engineer! Adrienne recently returned to Seattle from Denver, where she spent the first part of her career with the Denver-area public schools in operational and training roles. After several years, she decided to change careers and went back to the Turing School of Software & Design because she loved building systems and software. Originally from the Pacific Northwest, Adrienne has already proven that she's taken to software development like a duck to water.

Adrienne will be managing technical relationships with our clients and assisting with their configuration, solutions, and setup. She'll also be supporting the engineering team on various development tasks, and will work directly with clients to troubleshoot, diagnose, and resolve technical issues.

Welcome Adrienne!

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Topics: Skilljar News, Meet Skilljar

3 Reasons Why Product Managers Make the Best Startup Founders

Posted by Sandi Lin on Aug 30, 2016 5:30:00 AM

In the world of high-growth technology startups, many people have weighed in on the ideal functional backgrounds for founders. Common models are:

  • Hipster, Hacker, Hustler - The trio of designer, developer, and sales person.
  • Technical Founders - Think Mark Zuckerberg or Bill Gates. Founders get extra credibility for dropping out of college.
  • Design Founders - The success of Apple and Airbnb show the potential world-changing impact of design thinking.
Strangely, product managers (PMs) almost never show up on this list. In my view, PMs are severely underrated in early stage startups - as Skilljar grows, I'm increasingly finding my personal background in product management to be a critical foundation for success. Read on for the 3 reasons why product managers make the ideal founders.
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Topics: Skilljar News

Meet Matt Buchan, Director of Finance at Skilljar

Posted by Sandi Lin on Jul 28, 2016 5:30:00 AM

I'm very excited to introduce Matt Buchan, our new Director of Finance and Operations at Skilljar! I had the great privilege of working with Matt while at Amazon, and am absolutely thrilled to be doing it again. There is an incredible amount of back-office operations at a rapidly growing SaaS startup - financial planning and analysis, data and metrics, forecasting, bookkeeping and controllership, accounts receivable and payable, payroll, invoicing, income and sales tax, not to mention all the other corporate functions (HR, IT, procurement, facilities, compliance, and more). In just 1 week, Matt has already taken over these responsibilities and is making an enormous impact.

Matt is originally from Seattle and has spent the last year on sabbatical traveling the world. I have also recently learned that he is "virtually unbeatable at Bananagrams," and as a former Jeopardy contestant and American Crossword Puzzle Tournament participant myself, I heartily accept the challenge!

Welcome Matt!

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Topics: Skilljar News, Meet Skilljar

Choosing an LMS: Build or Buy?

Posted by Sandi Lin on Jul 14, 2016 5:30:00 AM

In choosing an LMS, an important first decision is whether to build it yourself or to buy it from a vendor. In this blog post, we make the case for each.

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Topics: Training, LMS, Customization

4 Incentives for Completing Training

Posted by Sandi Lin on Jul 7, 2016 5:30:00 AM

Trainers who focus on customer and partner education understand that their audience consists of busy professionals who are on-the-go. Unlike mandatory compliance training where employees are captive at their desks, customer training is an optional, yet critical activity that leads to faster product adoption and long-term success.

Creating compelling training content in bite-size, self-paced pieces is the first step to encouraging knowledge mastery. When course completion is an important goal (and it may not be in all contexts), we've identified four incentives that are successfully used to encourage customers and partners to complete training. Read on for the details.

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Topics: Training

How to Integrate Training with Communities

Posted by Sandi Lin on Jun 30, 2016 5:30:00 AM

Many companies offer a variety of education options for their customers and partners. Resources include self-serve knowledge articles, self-paced training, instructor-led training, discussion forums, in-app messaging, email newsletters, and conferences.

Since Skilljar helps companies create beautiful customer training experiences backed by data, we are frequently asked on best practices for seamless experiences. This article provides key tips and ideas for integrating training with communities.

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Topics: Training, Integrations

Why Enterprises Should Work with (Proven) Startups

Posted by Sandi Lin on Jun 28, 2016 5:30:00 AM

A key challenge for startups that sell to enterprises is overcoming objections based on company size. As the saying goes, "Nobody ever got fired for choosing IBM." Startups carry unknown risks of product stability, financial viability, and business continuity.

Yet there are many powerful advantages for enterprises that choose to work with startups, of course, assuming that the product and team are reasonably proven. Skilljar is fortunate to already be working with the Fortune 1000, as well as outstanding mid-market companies and high-growth startups.

In this blog post, we outline the benefits of working with a startup and key ways to mitigate risks.

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Topics: LMS

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