Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Qualia, the real estate industry's leading title, closing, and escrow platform. Qualia's software is the fastest growing settlement software platform in the country. 

Driving consumption of your training materials is among the most important parts of your Customer Education strategy. If you're a software company, new users that are in the user onboarding phase are some of the biggest consumers of training. It's important to get the word out about your program so they can get up and running fast. In addition to sharing recommendations on customer calls or making use of in-app guides, email is a powerful marketing channel that can help you reduce time-to-value when onboarding customers.

To get you started thinking about email marketing, here are a few examples of how our customers are currently using email to promote their onboarding programs.

At Skilljar, we are frequently asked for candidate referrals in customer education. Here's a quick roundup of open opportunities that have come our way (in no particular order). 

Have an opening you'd like us to post? Let us know at marketing@skilljar.com or in the comments!

One of our core values at Skilljar is a commitment to “Customer Focus.” We take this responsibility seriously and as a member of our Customer Success Team, I know firsthand how dedicated we are to your success. From your initial onboarding session through the post-launch phase, our team will partner with you to ensure you meet your business goals. This is a commitment we make to our customers every day, but what does that actually look like behind the scenes? Here’s a glimpse into what a day might look like as a member of our team.

As we’ve transitioned from on-premise software to the cloud-based software-as-a-service (SaaS) model, we’ve also seen a new emphasis on customer health and its impact on broader company success. Industry data regularly reinforces the strong correlation between effective onboarding and customer health.

In our recent webinar with Isabel Swartz, Learning Manager at ClearCompany, Isabel explained how building an entire Customer Education program can feel like boiling the ocean - a vast and overwhelming undertaking. However, there are ways to use hard data and metrics to break down the Customer Education ocean into more manageable pieces and Isabel helped us understand how to identify and prioritize the elements of your Customer Education program that will have the biggest impact on your business, in the least amount of time.

Driven by their knowledge of Seattle, the United Kingdom, Chemistry, GoT, Cats, and Pop Culture, Team Skillforce Secures a Win

‘Seasoned Skillets’  is our blog series designed to showcase the Skilljar team behind the business. These folks (aka Skillets) are developing, designing, writing, calling, measuring, analyzing, and more to propel Skilljar forward as a market leader in the customer education industry. Next up, Linda!

Last week, I had the pleasure of attending a TSIA webinar hosted by Maria Manning-Chapman on the state of customer training. Maria has a wealth of information about the customer education industry and utilized data compiled from member inquiries, benchmark survey, and topical industry surveys. This webinar focused on the trends uncovered in this study, particularly those related to revenue, content, and offer development. In the following post, I will summarize some of the key trends and insights Maria presented. If you’re interested in listening to the full webinar, you can view the 30-minute presentation here.

Our Customer Spotlight blog series is all about sharing how Skilljar customers are building and evolving their Customer Education Programs to drive positive business results. Over the coming months, we will highlight companies whose Customer Training Programs have successfully addressed specific business needs.

This week, we’re profiling Nintex, the global leader for process management and automation. The Nintex Workflow Platform helps clients accelerate progress on their digital transformation journeys.