The benefits of publishing a SCORM package are numerous, but at the end of the day, our goal is one thing: communicate a learner’s interaction with the course content - how long they spent in it, the answers they selected on a quiz, or whether or not they’ve completed the course. The SCORM package “talks” to the learning management system (LMS) and tells it the information we want to know.*

In a poll of enterprise contact centers by Deloitte, 82% view the customer experience as a competitive differentiator. But who in the organization is responsible for this customer experience? This topic has been one of much internal debate here at Skilljar, and we often have customers ask us what we recommend as they think through their organizational structure. Training and education is a function that spans all stages of the customer lifecycle, so determining who owns communication to customers is crucial to ensure a seamless customer experience if the responsibility transfers hands internally.

In this blog post, we’ll discuss how to measure the ROI of training as used for customer marketing. First, what does “training for customer marketing” mean?

Content marketers are entrusted with the responsibility of educating potential and existing customers with valuable resources related to their industry, but the content marketing toolbox hasn’t changed in recent years—ebooks, webinars, blogs, and videos.

Today’s customers are expecting more interactive experiences and are also looking to get demonstrated value from the time they spend with your company. According to Demand Gen Report’s 2015 Content Preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity.

So, innovative marketers are experimenting with the next evolution of content marketing – offering on-demand training. This strategy provides your prospects with demonstrated value from the time they spend with your company, even prior to entering a buying cycle.

Increase your brand awareness by offering industry thought leadership that is scalable, convenient, and interactive. You can even offer industry certifications and accredited professional development hours.

Customer success, training, and education teams are frequently challenged on how to measure the ROI of their activities. It's not as simple as measuring new revenue for sales, or number of tickets and resolution time for support. Customer training is highly cross-functional and pays dividends over a longer period of time, with improved product usage, customer value, and ultimately renewals and revenue.

Whether you’re an experienced trainer, a customer success executive, or an innovative content marketer – this eBook is for you. You’ll find helpful information on how to define, implement, and measure the success and ROI of your customer training program. These metrics are vital to ensuring customer success, as well as demonstrating the business case for training to your stakeholders. 

For April 1st, we are excited to announce our newest SaaS product - Steaks-as-a-Service!

Choose our "No-Bull" package to receive 10 lbs of delicious, 100% organic, grass-fed beef every month. We include a mix of premium cuts (e.g. filet mignon, Porterhouse), standard cuts (e.g. flank steak, sirloins), and ground beef in every shipment, delivered to your doorstep and packed in dry ice. All for the low, low cost of $75 a month plus shipping.

Why did we decide to pursue this new line of business? The metrics clearly pointed us in this direction.

In our previous two blog posts, we demonstrated how and how customer's and partner's learning styles differ from those of internal employees.

Training external audiences is increasingly important for sales and customer success. Rather than trying to twist an internal learning management system (LMS) into serving an external audience, many companies are now choosing a best-of-breed approach by adopting an Customer Training Platform.

In this post, we discuss the benefits and criteria for choosing a system that's specifically designed for training customers and partners.

When participating in a training program, your customers and partners have different goals and behaviors than your internal employees. Understanding your audience is the first step to achieving successful learning outcomes. Here are 4 key considerations when designing training for external customers and partners.

I am delighted to introduce Molly Barber, our Customer Success Manager at Skilljar! Molly actually started with us last June, but has been so busy taking care of our customers that she just got around to her new hire blog post (better late than never).

The interesting consequence is that customers themselves can share how much they've enjoyed working with Molly:

Whether Molly is humming along to Adele, dreaming up new crafts, surprising us with light-up sweaters, reorganizing our tea supply, trying to adopt cats named Potato, or simply troubleshooting a Marketo integration, Molly is truly a gem to work with. I have personally been in awe of her organization skills, her ability to interact with customers, and her constant thirst to learn new information.

Meet her in person at Gainsight Pulse in May this year! Molly will be attending on behalf of Skilljar.

We are so lucky to have Molly on the Skilljar team. Read on for more, in her own words.

If we were to position Skilljar as an "extended enterprise learning management system (LMS)," our customers would probably look at us with blank stares. Even mentioning the term "LMS" produces mental images of clunky, old-school HR compliance systems.

At Skilljar, we prefer to call our product a "customer training platform." But no matter what you call it, what makes Skilljar unique is our focus on customer and partner education - aka the "extended enterprise." This blog post describes the extended enterprise and what to look for in an LMS that serves this particular audience. 

At Skilljar, we help companies streamline their customer and partner training. Our learning management system (LMS) is designed specifically for customer and partner education, with unique features like our Salesforce and Marketo integrations, our e-commerce and certification engines, and multiple catalog visibility options with self-service student registration.

When it comes to selecting the right LMS, it's important to consider the unique system needs and requirements for training customers and partners. To assist you, we've collected specific considerations into our new eBook - Choosing an LMS for Customer Training.